Things you should know about Brandon:
Marketing Manager, UC San Diego Extension
Brandon serves as the Marketing Manager for UC San Diego Extension’s Public Service Cluster, which includes Healthcare, Behavioral Sciences, Teacher Education and the OSHA Training Institute Education Center. After graduating from UC Santa Barbara, in addition to consulting on marketing and operations projects with a variety of organizations, he has held positions in advertising agencies and companies across Southern California ranging from media buying to sales to strategic market planning. Brandon is also actively involved in the community sharing his expertise with various non-profit organizations, is a member of the San Diego County Football Officials Association and is a graduate of the LEAD San Diego Impact program, class of 2012. Summer 2012 also marked the launch of his first company.
Best thing about AMA?
Without a doubt, the people. From my fellow Board Members to the chapter volunteers while including the members and attendees – the people I have met and the relationships I have formed (both professional and personal) have been well worth the investment of time and energy I put in and will keep me involved in the SDAMA for a long time to come.
Brand you admire?
ESPN – not only am I a huge sports fan, but the marketing and branding they do is excellent. The “This is SportsCenter” campaign shows they have a good handle on who they are trying to reach not just utilizing demographics such as age and gender, but also examining the types of personalities and psychographics their customers have and tailoring their messages accordingly.