Since joining IBM in 1998, Jacques Pavlenyi has launched web-based data services to the chemical industry; marketed solutions to mid-sized companies, and most recently directed the worldwide portfolio marketing team for IBM enterprise social software solutions. He has presented and paneled at industry conferences, including the BtoB Marketing Summit Boston 2003, the Independent Games Conference Austin 2008, the Video Search Summit 2008, and VoiceCon San Francisco 2008. Jacques is working hard to understand how the intersection of B2B, technology and digital are transforming marketing, especially how innovative new technologies like social media can add value to B2B marketing. He is also an avid choral singer, with 30 years of experience, most recently as the co-founder of the a capella group Pacific Sound San Diego.
What Excites You Most about AMA? Learning from an amazing community of marketers in San Diego, and giving back to them in return some of the latest techniques and technologies that are transforming our profession.
Role on Board: VP of Event Programming and Strategy. My job is to find you the most exciting, most relevant content and networking opportunities to help you become a powerhouse marketer, and hopefully have a little fun while doing so! And with my partner-in-crime, the VP of Event Experience, create fun, memorable and engaging signature events and mixers that keep you coming back for more.
Which brand do you admire most? Under Armour has seemly come out of nowhere to challenge the most established brands in its category (Nike, Adidas) because of it’s maniacal focus on it’s core value proposition, while continuing to innovate both its message, it’s delivery, and its promise without losing its core.
What (or Who) Inspires You, and Why? I have a soft spot for TEDTalks. I’m always looking for positive inspiration, because it’s easy to get sucked into the negativity and cynicism too often peddled as urbane sophistication. So I try to find opportunities to expose myself to unexpected ideas and people, and be open to learning how to apply their lessons to my life.
I’ve always loved the Life Magazine motto: “To see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to, to draw closer, to see and be amazed.”