What is your favorite brand and why?
Apple. From its iconic logo to its sexy packaging, Apple is a powerful combination of
1) an awesome product, 2) true dedication to customers, 3) a passion for design, 4) extreme focus, 5) the courage to re-invent everything, 6) consistent delivery on its core promise, and 7) a very clear and compelling answer to the question “WHY?” I pulled these from a great article on Hubspot titled “7 Reasons Your Brand Will Never Be as Awesome as Apple.” It sums their originality and customer-focused strategy.
What is your favorite business/marketing quote?
“Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there.” -Seth Godin
“Ask not what the world needs. Ask what makes you come alive…then go do it. Because what the world needs is people who have come alive.” ― Howard Thurman
What is your favorite business/marketing book?
The Tipping Point by Malcom Gladwell
What business figure inspires you the most?
Danielle LaPorte. She is a creative force of nature and a popular blogger who built a six-figure business as an author, speaker, and trainer, with no college degree, through her own style of self-education.
What is it that you love about the AMA?
The great connections you make with other business professionals in San Diego.
What is your one golden nugget of business/marketing wisdom?
Be authentic!
