Career
Lead Faculty, Marketing, National University
Professional Bio
Following three decades of strategic marketing, creating and implementing innovative electronic media campaigns for Fortune 1000 companies such as Novartis, J.C. Penney, American Airlines, Chevron, and Weyerhaeuser, Dr. Mary Beth McCabe joined National University as Full-time Assistant Professor in the School of Business and Management in 2010 as Lead Faculty, Marketing, following three years as Adjunct Faculty.
McCabe received the Lifetime Achievement Award in Hispanic Marketing from the San Diego Advertising Club in 2009. She owned and operated Sun Marketing since 1993, and prior positions were in television sales at KUSI-TV, San Diego and Univision affiliated WCIU-TV Chicago.
She has been a Professor at the University of California, San Diego Extension since 1985, where she taught onsite and online courses in Advertising, Global Marketing, and Marketing Research. She has also taught Marketing and Advertising at the University of San Diego, San Diego State University, and other regional universities.
Dr. McCabe has taught Global Strategic Marketing as Guest Instructor at National Chengchi University, Republic of China, as well as Taiwanese MBA candidates visiting the US. She has travelled independently to every continent but Antartica and self published a guide book on international travel.
Dr. McCabe currently teaches Marketing Management, Mobile Marketing, Services Marketing, E-marketing and Marketing Research in the School of Business and Management and is Lead Faculty for the Marketing Specializations in the BBA and MBA programs and the Mobile Marketing and Social Media Specialization in the MBA program.
Best thing about AMA?
Interacting with other high energy professionals in marketing roles, and an opportunity to shape the future marketers of the world.
Brands you admire?
Veggie Grill- They serve up delicious food at 23 locations from San Diego to Seattle. They sponsored an AMA event, and they served 80 of my daughters’ rowing friends at a fund raiser.
Zappos- Read the book. Drinking the juice.
