Mary Beth Russo has over 20 years of marketing experience with a focus on strategy and planning, content, email automation, websites, social media, and growing communities. Mary Beth is metrics-driven and believes in always-be- testing, measuring, and analyzing results. She has helped support brands from B2B tech to B2C consumer products, entrepreneurs, higher ed, and nonprofits.
Clients and brands she has supported range from the really large (IBM) to the solopreneur financial advisor. Companies and clients include Datawatch, PTC, Strategic Coach, CEG Worldwide, Innvision, Design News Magazine, Applix, Relativity Whiskey, Alpine Bearing, Northeast HR Association, Sensible Financial, and MIT Sloan School of Management. She was hired at a digital marketing agency to support 40+ clients as Director of Client Services.
A former Instructor of Digital Marketing at General Assembly, her interests lie in helping others use modern marketing strategies to grow their business.
Mary Beth is a San Diego transplant from Boston and holds a BFA from Syracuse University where she played field hockey and was the coxswain for the women’s crew team.