Rachel is an innovative marketing professional specializing in campaign strategy and integration. She combines the analytic skills to determine what needs doing; with the people skills to get it done. Recently Rachel joined Lynup, a full-service marketing agency with in-house production and proprietary technology. Lynup’s mission is to help clients become social brands: more relatable, personal, and deeply connected with employees, suppliers, partners, prospects, and ultimately—customers.
What is your favorite business/marketing quote?
“Focus on the problem you solve, not the product.”
What do you love about AMA?
Marketing is being swiftly driven by technology. The ways we can now connect with and reach customers, are truly remarkable. By attending events with the AMA, I am able to keep up with new ways to connect, and enhance my client relationships. The AMA keeps me current and my brands relevant.
What is your one gold nugget of business/marketing wisdom?
Always ask why. It is your key to understanding needs and fulfilling them.