Unleashing Brand Advocates

Unleashing Brand Advocates

Advocate marketing is hot! 67% of CMOs say driving advocacy and loyalty is their #1 digital priority, according to a recent IBM study. And eMarketer stated recently: “Brand advocacy is now a critical part...
Whole Foods Market: A Healthy Strategy For Social Media

Whole Foods Market: A Healthy Strategy For Social Media

Lauded as one of the first big brands to successfully interact in the digital space back in 2008, Whole Foods Market has expanded its presence to engage with fans in highly relevant ways through...
Analytics with Purpose: The Human Edge of Big Data

Analytics with Purpose: The Human Edge of Big Data

It’s a Big Data world—and growing bigger by the day. The way we compile, assess, and act on data is evolving all the time, and marketers and researchers must adapt to it. AMA’s new...
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