2013 Amy Awards

For nearly 35 years, The San Diego American Marketing Association (San Diego AMA) has acknowledged and celebrated companies and individuals who’ve stood above the rest in the ever-changing world of marketing.

The American Marketer of the Year (AMY) Awards event recognizes marketing professionals and their work from the past year. San Diego AMA seeks submissions from agencies, corporations and individuals who have set themselves apart by making ordinary ideas and products extraordinary. Submissions are judged by marketing professionals who meet strict criteria and specialize in each award category. The winners take home the much sought-after AMY trophy, along with the respect of their peers for their amazing efforts.

Among others, this year’s categories include Integrated Marketing, Social Media, Advertising, Social Viral, Green Marketing, Cause Marketing and Marketer of the Year as the critics’ choice top honor. This annual celebration and gala is open to all brilliant marketers who want to come see some of today’s cutting-edge work.

Marketer of the Year (Critics Choice)

Campaign: Kids Free San Diego
Winner: San Diego Tourism Authority

Partner of the Year

Winner: The Printers Circle

New Product/Service Launch

Campaign: Malk Sustainability Partners
Winner: Bop Design

National Campaign

Campaign: International Motorcycle Show
Winner: i.d.e.a.

Direct Mail

Campaign: Sony Pinterest Email Integration 
Winner: The Agency Inside Harte-Hanks and Sony

Advertising

Campaign: Pop-Up Restaurant 
Winner: Big Bike Group

Social/Viral Marketing

Campaign: Sony Pinterest Email Integration
Winner: The Agency Inside Harte-Hanks and Sony

Integrated Marketing Campaign

Campaign: Kids Free San Diego
Winner: San Diego Tourism Authority

Cause Marketing

Campaign: National Breast Cancer Reconstruction Day
Winner: FEED The Agency

Green Marketing

Campaign: Rideshare 2012
Winner: SANDAG

Mobile Marketing

Campaign: The Fresh Market
Winner: Geary LSF

Online Marketing

Campaign: San Diego Fall Online
Winner: San Diego Tourism Authority

Walk that red carpet, strike a rock star pose and don’t forget your best ever “I’d like to thank” speech. We will be awarding participants who awe our panel of esteemed judges in the following categories:

INTEGRATED MARKETING CAMPAIGN

(PAID OR UNPAID)
A comprehensive program/campaign that capitalizes on the integration of creative marketing strategies and tactics along with other communication tools. The entry must include examples from at least four different paid and unpaid elements such as print, broadcast or out-of-home advertising, direct mail, public/community/government relations, web promotion, e-mail campaign or special event.

ADVERTISING

(PAID)
Print, radio, and TV advertisements that are either full-color or black-and-white/two-color marketing communications print materials; or electronic promotions appearing on web, radio or television, that are produced for media on a paid-placement basis.

GREEN MARKETING CAMPAIGN

Green marketing is the marketing of products or services that are presumed to be environmentally safe. Thus, green marketing may include product modification, changes to the production or packaging process, service adjustments, modified internal communications and advertising. Green marketing can also include developing an external or internal program to improve/help the environment and reduce the organization’s/individual’s carbon footprint.

ONLINE MARKETING

Advertising creative appearing online (e.g. websites, Facebook ads) and produced for media on a paid-placement basis; see “Social/Viral Marketing” for campaigns using services like Foursquare or postings/content on sites like Facebook, Pinterest, Twitter, etc. This category can include paid search engine advertising that uses copy only.

NATIONAL CAMPAIGN

Large ad campaigns through print, radio, television (or combination) targeted at markets across the United States. This category is open to marketers in all industry verticals, as well as consumer and business markets.

MARKETER OF THE YEAR

Determined by the AMYs judging committee, the marketer of the year is chosen as the best entry out of all the entries received this year.

SOCIAL/VIRAL MARKETING

Marketing materials or campaign that created a phenomenon facilitating and encouraging people to pass along a marketing message; includes campaigns through Twitter, Facebook, Foursquare and similar sites. The strategy should have created the potential for exponential growth in the exposure and influence of the message. This includes videos, presentations, speeches, white papers, etc… created by a company or individual in the San Diego area.

NEW PRODUCTION/SERVICE LAUNCH

The successful development and launch of a new product or service that is new to the San Diego area or has never before been marketed to a mass audience. Entries should include a description of the new product plus examples of the campaign (including pre- and post-launch).

DIRECT MAIL

Direct mail is considered any printed piece sent through a paid postal carrier, such as USPS or UPS, which is designed to solicit a specific, immediate response by the target audience. If a series of direct mail pieces were produced as a campaign, include one sample of each piece. Standalone direct mail pieces must be submitted as individual entries.

MOBILE ADVERTISING

Includes campaigns communicated via mobile channels, including SMS text, mobile-versioned website, Apple/iOS, Android, or Blackberry application.

CAUSE MARKETING

This category allows not-for-profit companies to be judged in the same category and separate from for profit companies. Any type of campaign put forth by a not-for-profit company. As a not-for-profit company, you are not limited to this category and may choose to submit an entry into another category.

You may enter multiple campaigns in different categories.

Submissions are reviewed by a panel of experienced marketing and advertising executives in categories like Integrated Marketing Campaign, New Media Marketing, Advertising (Print, Television, Radio and Web) and more.

Awards will be presented June 26, 2013 at the House of Blues in San Diego.

Final deadline for Entries is May 20, 2013

Entrants must complete our Online Submission Form or our MS Word Submission Form for each campaign entered. Entrants have the option of submitting the same campaign into multiple categories. For example; you may have one campaign that meets criteria for the “Online Marketing” category as well as the “Mobile Advertising” category, the same campaign but two categories. Full List of 2013 Categories.

Submit Campaign:

Complete our Online Submission Form and submit electronically or if you prefer, download and complete our MS Word Submission Form and submit it to [email protected] as an attachment, along with any necessary supplemental materials. Please note the instructions on the form. In addition to submitting your campaign, you must “Register” in order to pay applicable fees (see below).

Register: (You must register if any of the following apply)

  1. You have submitted a campaign and will not be attending the awards gala
  2. You have submitted a campaign and will be attending the awards gala with or without guests.).
  3. You will attend the awards gala and are not submitting a campaign.

Submission Fees: (Submit Entries between April 2 – May 20, 2013)

AMA Member: $50 per campaign submission in one category and $25 for each additional category submitted using the same campaign.

Non-Member: $70 per campaign submission in one category and $25 for each additional category submitted using the same campaign.

Registration Fees:

AMA Member: $39

AMA Non-Member: $49

Fees: Are payable online by credit card. Checks must be made payable to “San Diego AMA” and must accompany the entry. Please make one full payment per organization or individual. Fees are not refundable.

Entry Timeframe: Unless indicated otherwise, all entries must have been published, produced or implemented between January 1, 2012 and April 1, 2013. Entries produced before or after this timeframe are ineligible for awards. Entries created with or without the services of an advertising or public relations agency or a production company are eligible.

SDAMA reserves the right to reclassify entries to a more appropriate category, and to disqualify duplicate entries and entries that do not comply with these requirements. Each organization/individual submitting multiple entries MUST submit all online entry forms with one payment.

Hold the haute couture.  Just a few guidelines for entry:

Entry Process

Entrants must submit a separate entry form for each applicable entry / category.

Step 1

Register your entry and pay the entry fees in CVent.

Step 2

Once you have enrolled your entries, you will need to email the completed entry form along with any supporting attachments to[email protected]. Keep each email to a maximum 5 GB and include the company name and category in the subject line. All files must be in one of the following formats:

  • .pdf (Preferred 144 dpi and no layer preservation)
  • Audio: .mp3
  • Video: .flv

Uploaded examples and images are limited to 8.5” x 11”. If you prefer to provide a live link to a website or to online materials, all items must be accessible to standard Web browsers from the date you submit your entry through August 1, 2013. Entries must include passwords for protected areas of any website submitted.

SDAMA reserves the right to reclassify entries to a more appropriate category, and to disqualify duplicate entries and entries that do not comply with these requirements.

Each organization/individual submitting multiple entries MUST submit all online entry forms with one payment.

Fees

Fees are payable by check or credit card. Checks must be made payable to “San Diego AMA” and must accompany the entry. Please make one full payment per organization or individual. Entry fees are not refundable.

Entry Timeframe

Unless indicated otherwise, all entries must have been published, produced or implemented between January 1, 2012 and April 1, 2013. Entries produced before or after this timeframe are ineligible for awards. Entries created with or without the services of an advertising or public relations agency or a production company are eligible.

Getting Started with the 2013 AMY Awards FAQs

Entrants must submit a separate entry form for each applicable entry / category.

Do I need to prepare anything before I start the online enrollment process?

Yes, for each entry you submit, please have the answers to the following questions:

  1. At what audience(s) was this entry directed?
  2. What were the goals and strategy of the entry?
  3. What research was conducted to develop the goals and strategy?
  4. How was the entry executed?
  5. How was the success of the entry evaluated and what were the results?

What is the difference between an entry submission and a category submission?

An entry should be a unique campaign, advertisement, product, etc. You will have the option to enter the same entry into more than one category. Categories are the classification for each award. All entries must be entered into at least one category.

Can I register to attend the event after I submit my entries?

Yes, you will have the option to register to attend the event while you are submitting your entries. If you decide later that you want to attend, simply click the “Reserve your seats now” button on the site.

What file formats are accepted?

All files uploaded must be in one of the following formats: MS Word (.doc/.docx/.rtf), MPEG-4, QuickTime, PDF, .txt, MP3, and HTML. (Uploading .DVD format is also acceptable, but we cannot accept a physical DVD.) Uploaded examples and images are limited to 8.5” x 11”. If you prefer to provide a live link to a website or to online materials, all items must be accessible to standard Web browsers from the date you submit your entry through August 1, 2013. Entries must include passwords for protected areas of any website submitted.

Tips

Which category should I choose?

Don’t let choosing a category be the thing that stands between you and an AMY Award. We have provided tips from some of the most questioned categories below. Still not sure? Let the judging committee decide. On the entry form, pick the category closest to what works and then send an email to [email protected] and let us know your concerns. Don’t forget to include your company and the campaign name so we can match it up.

Integrated Marketing Campaign Tip: If you have less than four elements, you may want to consider another category. If you still want to enter in this category, make sure you address the lack of four elements, explaining why the campaign is as strong or stronger without additional elements. The judges love a good story and love good results even more.

Advertising Tip: Some have asked about unpaid ads – as long as the ad placement has a value and others would have paid, this can be counted. Otherwise, it should be entered as a marketing campaign in one of the “campaign” categories.

National Campaign Tip: This category was intended to provide a category for expansive and somewhat expensive national ad campaigns so they were not pitted against small, local campaigns.

New Product/Service Launch tip: This category can also serve well if you have undertaken a rebranding. This can include a newly redesigned website or a new brand look/feel to a market.

Direct Mail Tip: This category can also be used for campaigns sent through email if they are designed to solicit a specific, immediate response.

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Recap

The American Marketer of the Year Awards (AMYS) was a rocking good time this year at the San Diego House of Blues. San Diego marketers got together to share their work, win some kudos and mingle with the sweet sounds of the blues in the background.

You can see a list of all the winners, some of the photos of the good times and learn how you can enter your fantastic work next June 2014.

See you there!

Photos
Videos

Volunteers That Helped Make It Happen

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