2014 Amy Awards

Calling San Diego’s Hottest Marketers for the Coolest Party of the Year!

For more than 35 years, the San Diego AMA has celebrated marketers in San Diego at the American Marketer of the Year (AMY) Awards. Come celebrate with us at the biggest party of the year!

  • Award Show Hosted by Taylor Baldwin of UT-San Diego
  • Red Carpet with San Diego Fire Fighters
  • The BOP Hot Mule, Cocktails & Appetizers
  • Charity Raffle for a SUITE at Petco Park for the San Diego Fire Foundation
  • Love in an Elevator After Party featuring the always delicious Sheri’s Berries

We love San Diego marketers and our brave firefighters! We’ll be collecting funds at the event to support the San Diego Regional Fire Foundation!

* Cocktail Attire – Dress to Impress!

* Parking is $5 at the ABM Parking Garage 501 W C St. San Diego, CA 92101

AMYs activities


For over 35 years, The San Diego American Marketing Association (San Diego AMA) has acknowledged and celebrated companies and individuals who’ve stood above the rest in the ever-changing world of marketing.

The American Marketer of the Year (AMY) Awards event recognizes marketing professionals and their work from the past year. San Diego AMA seeks submissions from agencies, corporations and individuals who have set themselves apart by making ordinary ideas and products extraordinary. Submissions are judged by marketing professionals who meet strict criteria and specialize in each award category. The winners take home the much sought-after AMY trophy, along with the respect of their peers for their amazing efforts.

This annual celebration and gala is open to all brilliant marketers who want to come see some of today’s cutting-edge work.

2014 AMY Sponsors


American Marketer of the Year (Best in Show)

Campaign: DIVE Day Club
Winner: i.d.e.a

Campaign: WD-40 social media campaign
Winner: Geary LSF


Campaign: Maderas Golf Club
Winner: Copper Blue Creative


Campaign: Rescue
Winner: Rescue Social Change Group

Social Media

Campaign: WD-40 social media campaign
Winner: Geary LSF


Campaign: Coco’s “Ask the Pie Guy”
Winner: Copper Blue Creative

Integrated Marketing

Campaign: SEMA Cares for WD-40
Winner: Nuffer, Smith, Tucker Public Relations

Brand Marketing

Campaign: DIVE Day Club
Winner: i.d.e.a

Walk that red carpet, strike a rock star pose and don’t forget your best ever “I’d like to thank” speech.

  • You may enter multiple campaigns in different categories.
  • Submissions are reviewed by a panel of experienced marketing and advertising executives in marketing from around the country.
  • Awards will be presented June 26, 2014 at the W Hotel San Diego.

We will be awarding participants who awe our panel of esteemed judges in the following categories:


What spark did you start with an ad campaign? Show us!

Advertising submissions should be:

  • A paid print or radio advertisement
  • A single electronic promotion appearing on web, radio or television, that is produced for media on a paid-placement basis
    • Integrated digital campaigns should be submitted under integrated


Did you ignite your brand this year? Did you help a new product catch fire in the market? Show us!

Brand Marketing submissions should be:

  • A launch or re-launch of a brand
  • The successful development and launch of a new product or service


“Aim higher in case you fall short.” – Catching Fire, Suzanne Collins Show us how you make it all work together!

Integrated marketing submissions should be:

  • A comprehensive program/campaign that capitalizes on the integration of creative marketing strategies and tactics along with other communication tools.
    • The entry must include examples from at least four different paid and unpaid elements such as print, broadcast or out-of-home advertising, direct mail, public/community/government relations, web promotion, e-mail campaign or special event.


Was your new website the hottest thing on the web? Was your Facebook ad hot? Show us!

Interactive Marketing submissions should be:

  • Digital marketing channels including
    • Online advertising
      • Advertising creative appearing online (e.g. websites, Facebook ads) and produced for media on a paid-placement basis
        • (This would include more than 2 different creative designs as part of a campaign. For a single spot, see advertising. For a multi-channel campaign, see integrated.)
      • If you received free ad placement due to the nature of your organization or a previously secured contract, but would have otherwise paid for the placement, then you may enter this category. Ads for your own brand on your own site would be considered part of website design and should be labeled within this category as ‘website design’.
    • Website design
      • New launch or complete redesign of the creative of the website
      • If you are building a website for a new brand – please use the brand category
    • Search engine optimization campaign
      • Campaign to improve the search engine
      • The campaign must have begun in 2013 and the results shared must be from data before 12/31/13.


Did your Instagram blow up? Were your tweets spreading like wildfire? Show us!

Social and Viral Marketing submissions should be:

  • Marketing materials or campaign that created a phenomenon facilitating and encouraging people to pass along a marketing message; includes campaigns through Twitter, Facebook, Instagram and similar sites. The strategy should have created the potential for exponential growth in the exposure and influence of the message.
    • This includes content marketing such as presentations, speeches, white papers, etc.
    • Video and/or Vine should be submitted under Video


Fire up the computer – I’m watching your content! Show us!

Video, film, commercial submissions should be:

  • Original commercial, short or film produced to support a product or brand that aired for that brand on a public facing channel (TV or Internet)
  • Video that was used to support viral, social (Facebook, Vine) should be included in this category.

Hold the haute couture.  Just a few guidelines for entry:

Entry Process

Entrants must submit a separate entry form for each applicable entry / category.

Step 1

Register your entry and pay the entry fees in CVent. Files must be smaller than 5MB or a link.

Step 2

Once you have enrolled your entries, you will have the opportunity to also register for the event. You can’t miss your big chance to shine!

SDAMA reserves the right to reclassify entries to a more appropriate category, and to disqualify duplicate entries and entries that do not comply with these requirements.

Each organization/individual submitting multiple entries MUST submit all online entry forms with one payment.


Fees are payable by credit card. Please make one full payment per organization or individual. Entry fees are not refundable.

Entry Timeframe

Unless indicated otherwise, all entries must have been published, produced or implemented between January 1, 2013 and December 31, 2013. Entries produced before or after this timeframe are ineligible for awards. Entries created with or without the services of an advertising or public relations agency or a production company are eligible.

Entries are due by Friday, May 16, 2014.

Getting Started with the 2014 AMY Awards FAQs

Entrants must submit a separate entry form for each applicable entry / category.

Do I need to prepare anything before I start the online enrollment process?

Yes, for each entry you submit, please have the answers to the following questions:

  1. At what audience(s) was this entry directed?
  2. What were the goals and strategy of the entry?
  3. What research was conducted to develop the goals and strategy?
  4. How was the entry executed?
  5. How was the success of the entry evaluated and what were the results?

What is the difference between an entry submission and a category submission?

An entry should be a unique campaign, advertisement, product, etc. You will have the option to enter the same entry into more than one category. Categories are the classification for each award. All entries must be entered into at least one category.

Can I register to attend the event after I submit my entries?

Yes, you will have the option to register to attend the event while you are submitting your entries. If you decide later that you want to attend, simply click the “Reserve your seats now” button on the site.

What file formats are accepted?

All files uploaded must be in one of the following formats: MS Word (.doc/.docx/.rtf), MPEG-4, QuickTime, PDF, .txt, MP3, and HTML. (Uploading .DVD format is also acceptable, but we cannot accept a physical DVD.) Uploaded examples and images are limited to 8.5” x 11”. If you prefer to provide a live link to a website or to online materials, all items must be accessible to standard Web browsers from the date you submit your entry through August 1, 2014. Entries must include passwords for protected areas of any website submitted.

Which category should I choose?

Don’t let choosing a category be the thing that stands between you and an AMY Award.  Still not sure? Let the judging committee decide. On the entry form, pick the category closest to what works and then send an email to us and let us know your concerns. Don’t forget to include your company and the campaign name so we can match it up.



San Diego American Marketing Association Announces 2013-14 Winners of AMY Awards

SAN DIEGO, CA ( June 27, 2014) – The local chapter of the American Marketing Association (San Diego AMA) celebrated the best marketing efforts of the past year last night, bestowing American Marketer of the Year (AMY) awards on marketing professionals in a variety of categories.

The AMY awards recognized professionals and their work in the categories of Advertising, Brand Marketing, Integrated Marketing, Interactive/Digital, Social/Viral Marketing, Video/Film/Commercial and the Best in Show – The American Marketer of the Year. The event was held at the W Hotel San Diego and hosted by UT-San Diego Media Director, Taylor Baldwin.

“The event was a wonderful celebration for the San Diego marketing community. It not only rewarded great work, but brought the community together. The creativity and innovation was very inspiring,” said Shelley Callahan, President- Elect of the San Diego AMA.

Winners included:

  • The American Marketer of the Year (AMY) award this year was a tie. The judges were impressed with i.d.e.a for their work for the DIVE Day Club at Harrah’s Resort Southern California as well as Geary LSF for their WD-40 social media campaign.
  • In the Advertising category, Copper Blue Creative took home the trophy for their Maderas Golf Club campaign.
  • The Video/Film/Commercial award went to the Rescue Social Change Group for their innovative anti-tobacco video campaign, Rescue. 
  • Geary LSF took home the award for best Social Media Campaign for their Facebook sweepstakes campaign for WD-40.
  • Copper Blue Creative also took home an award for their “Ask the Pie Guy” Interactive/Digital Campaign for Coco’s Restaurant.
  • The award for best Integrated Marketing that incorporated a multi-channel strategy and execution went to Nuffer, Smith, Tucker Public Relations for their SEMA Cares WD-40 campaign.
  • Agency i.d.e.a took home the trophy for best Brand Marketing for their introduction of the DIVE Day Club at Harrah’s Resort Southern California.

Runners-up included: SONY and Experiences for Mankind

The event also included a raffle to benefit the San Diego Regional Fire Foundation who was on hand with a fire truck and local fire fighters from Mt. Laguna Fire Station 49.

Event sponsors included the Elevator Agency, W Hotel, U-T San Diego, Q2 Insights, BOP Design, Henkel Design, the San Diego Padres and Provide Commerce.


Volunteers That Helped Make It Happen