Reignite the Passion for Your Cause!
The 17th Annual San Diego AMA Cause Conference is a full day event for marketers from purpose-driven organizations (both for and non-profits) who are passionate about learning best practices in marketing, connecting with leaders and causes in the region and looking to excel with new and innovative ideas.
Spend a day surrounded by the brightest people who are doing great things in the world. At the end of this inspiring day, you’ll have a toolbox of strategies, new connections and ideas to use immediately to positively impact your cause!
Click on the tabs ABOVE to see our full program, our speakers and partners!
THURSDAY, MAY 7, 2015
2015 San Diego AMA Cause Conference Reception
6:00 PM – 8:00 PM
Hilton Torrey Pines
FRIDAY, MAY 8, 2015
2015 San Diego AMA Cause Conference
8:00 AM – 4:30 PM
National University – Torrey Pines
|8:00 – 8:30 AM||Arrival and Breakfast|
|8:30 – 8:45 AM||Welcome
Cause Conference Chair: Angela Titus
SD AMA President: Shelley Callahan
|8:45 – 9:45 AM||Opening Keynote: Delivering Mission Through Technology
Speaker: Jay Ferro, CIO, American Cancer Society
Technology is changing the world and consumer behavior at an unprecedented pace. How can nonprofits leverage these powerful new forces to better deliver their mission through marketing, awareness, engagement, philanthropy and create lifelong champions for their cause.
|9:45 – 10:00 AM||Break & Exhibition Expo|
TED STYLE TALKS; 10:00 – 10:50 AM
|10:00 – 10:50 AM||For Profit Focus
|LEARN||Leveraging Your Social Investments
Speaker: Bob Kelly, Executive-in-Residence at National University, Former CEO San Diego Foundation
Companies today are looking to do more than just write a check to a cause. In this session, hear how you can turn an investment into a co-marketing opportunity.
|CONNECT||Powerful Partnerships: Choosing the Right Partner
Speaker: Shaina Gross, Senior Vice President, Chief Impact Officer, United Way
With so many organizations looking for your foundation or company’s time and resources, how do you choose the right organization. In this session, learn the top 5 things to look for in an organization.
|EXCEL||B Corporations: Using Business as a Force for Good
Speaker: Frank Scarpaci, CEO, Vianova
Learn what a B Corporation is and how can this model help your brand thrive.
|Non Profit Focus
|LEARN||The Art of the Pitch
Speaker: Deirdre Maloney, President of Momentum LLC
You may only have one chance to get to pitch your organization and mission. Here’s how to do it and do it well.
|CONNECT||Top 5 Tools for Mktg on a Shoestring
Speaker: Chris Carter, VP Communications, Marketing and Public Affairs, Jacobs & Cushman San Diego Food Bank
Today technology is leveling the playing field for marketers. Learn the top 5 tools that can streamline and simplify your marketing efforts without breaking the bank.
|EXCEL||Working with B Corporations
Speaker: Samantha Hosenkamp, Social Media Manager, Organik SEO (A B Corporation)
With the advent of B Corporations, there are new ways to engage companies and non-profits. Learn what they are looking for and ideas to co-market.
MID-DAY SESSIONS; 10:50 AM – 1:00 PM
|10:50 – 11:00 AM||Break & Exhibition Expo
|11:00 – 11:45 AM||Speed Networking
Mike Spear, Director of Business Development, Classy
|11:45 – 12:15 PM||Lunch and Parker Pike Scholarship|
|12:15 – 12:50 PM||Lunch Keynote Speaker: Scherazade Daruvalla King, Board Chair, Amplifyme and President, The Power Company
Cutting-edge Content Marketing Strategies for All Organizations
|12:50 – 1:00 PM||Break & Exhibition Expo|
AFTERNOON BREAKOUT SESSION 1; 1:00 – 1:50 PM
|1:00 – 1:50 PM||LEARN||Transformational Partnering
Learn how creative companies have partnered with innovative non-profits to accelerate change and drive business results
|CONNECT||Connecting w/ Millennials
Millennials are passionate about causes. From how they want to volunteer to co-marketing in an authentic way, learn best practices to engage the largest generation today.
|EXCEL||Fundraising in a Mobile World
Matt Hayes, COO, Mogiv, Inc
Everything is mobile today. Learn how to market for this reality as well as the fundraising strategies and technology you need to succeed.
AFTERNOON BREAKOUT SESSION 2; 2:00 – 2:50 PM
|2:00 – 2:50 PM||LEARN||Innovative Program Promotion
Speaker Panel: Jacobs Center for Neighborhood Innovation
There are incredible programs going on all around the globe, but how do you spread the word about all the good you’re doing? Hear about innovative ways to engage your community and promote your mission.
|CONNECT||Finding and Creating Brand Champions – Volunteers and Employees
Speaker: Karen Hunte, Executive Director, Los Angeles, The Taproot Foundation
Brand champions are the lifeblood of your organization. Learn how to identify, celebrate and amplify them and their stories.
|EXCEL||Collaborative Product Development
Product marketers are taking partnerships to the next level by co-innovating during their product development process WITH non-profits. Hear how they do it and how you can too.
AFTERNOON BREAKOUT SESSION 3; 3:00 – 3:50 PM
|3:00 – 3:50 PM||LEARN||Results Matter: What Results to Measure and Report
Speaker: Dr. Mary Beth McCabe, National University
Today, marketers are able to measure and share success stories with partners in real time. In this session, corporations and foundations will learn best-practices for KPIs to ask for and how to share that success with stakeholders. Non-profit marketers will learn what to measure and how best to report those results to build strong, long-term partnerships.
|CONNECT||Viral Empowerment Strategies (Storytelling, Social Media and Fundraising)
Speaker: Lisa Wanzenried, VP Marketing, Grand Pacific Resorts
So you want your campaign to be the next ALS Ice Bucket Challenge? While you may not be able to “go viral” just like that, there are best practices that amplify the power of your network. In this session, learn how Grand Pacific Resorts is using authentic storytelling and passionate brand ambassadors to boost brand recognition and ROI. In 2015 alone, the Carlsbad-based company saw a 10 percent jump in website traffic from its giving program in addition to enriching countless lives.
|EXCEL||Co-Mission Marketing Success Stories
Purpose-driven organizations have been able to tell a powerful brand stories with their cause initiatives. Learn best practices about alignment and creating campaigns around these movements.
2015 CAUSE CONFERENCE CHAIR
Vice President, Impact and Marketing, Jacobs Center for Neighborhood Innovation
An award-winning marketer, Angela Titus manages community programs and marketing for the Jacobs Center for Neighborhood Innovation. Previously, she spent nearly seven years leading brand strategy, digital marketing, advertising, and communications for United Way of San Diego County. Angela was also a key member of United Way’s collective impact and mobilization teams working on early grade education and family self-sufficiency. She has co-authored three community impact publications: Voices for the Common Good: San Diego Speaks Out on Education, Voices for the Common Good: San Diego Speaks out on Opportunity, and City Heights Starting Point: Baseline Report.
Ms. Titus has 25 years of experience in the corporate and nonprofit sectors with brands such as United Way, Girl Scouts, Gillette, Fidelity Investments, and Office Depot. With expertise in social impact and innovation, community mobilization, multicultural marketing, and business development, she is a well-rounded executive. Angela is the recipient of four American Advertising Awards for her work with United Way.
An active member of the San Diego community, she volunteers as a classroom reader, mentor to students, and career coach to young professionals. Angela is also a mentor with the Branson Centre of Entrepreneurship – Caribbean. She holds a BA in English from Harvard University and an MBA in Marketing and International Business from The Kellogg School at Northwestern University.
CIO, American Cancer Society
Founder & Executive Director, Priscilla’s Promise
Jay Ferro, chief information officer for the American Cancer Society, is responsible for the people, strategy and operations of the global information technology of the organization. He is a recognized technology leader, known for creating and executing strategic visions to achieve business goals.
Ferro joined the Society executive staff in 2012, bringing a deep personal connection to the fight against cancer. In 2007, he founded the nonprofit group Priscilla’s Promise, in honor of his late wife, who died from cancer. Priscilla’s Promise, for which Ferro serves as the executive director, raises funds for cervical cancer education and research.
Prior to joining the Society, Ferro was the senior vice president and chief information officer for AdCare Health Systems, a rapidly growing and recognized innovator in health care facility management. Ferro spent the previous seven years at AIG (American International Group), most recently as vice president and chief information officer for AIG Aviation, a leading global aerospace insurer. At AIG, Ferro implemented numerous improvements that have delivered substantial value to the organization while managing significant organizational change in a turbulent market environment. In addition to his role as associate vice president of Information Technology with AIG Personal Lines, Ferro was selected as chief financial officer for operations and systems in 2006, and led multiple global IT finance and governance standards initiatives that resulted in millions of dollars in savings for the organization.
Known as a thought leader in the information technology arena, Ferro is a frequent guest speaker and panelist, both in Atlanta and nationwide. In recognition of his accomplishments, Ferro was selected as one of ComputerWorld’s 2015 100 IT Leaders, as well as Georgia CIO of the Year in 2011, and is currently serving as chair for the Georgia CIO Leadership Association. Ferro was also selected to join Leadership Atlanta’s Class of 2015 and participate in a rigorous year-long leadership development program alongside other prominent Atlanta leaders. His commitment and dedication to community involvement is evidenced by the time and energy he contributes. In addition to his work with Priscilla’s Promise, in 2011, he was elected to the board of directors for TechBridge, an Atlanta-based nonprofit organization that helps other nonprofits use technology to improve their capability to serve the community.
Ferro earned both his BA in political science and his MBA from the University of Georgia. He continues to be involved with his alma mater, both as a mentor for young alumni and as a member of the alumni board of directors for the Terry College of Business. Ferro lives in the metro Atlanta area with his three sons.
Scherazade Daruvalla King
Board Chair, Amplifyme and President, The Power Company
TED STYLE TALKS
Senior Vice President, Chief Impact Officer, United Way of San Diego
Shaina Gross is the Senior Vice President and Chief Impact Officer at United Way of San Diego County. She has been with United Way since 2006. She oversees the development of community goals and strategic community collaborations and partnerships in the areas of children’s academic success, family stability and homelessness. She is responsible for the allocation of resources into the community, public policy, and the overall mobilization and engagement efforts within the community. A native of New York, Shaina received her BA in Sociology and her Master’s in Public Health, both from the University of North Carolina at Chapel Hill. Before coming to United Way, she worked for several years doing health education and direct service with immigrant communities.
Executive-in-Residence, Sanford Institute of Philanthropy at National University
Bob Kelly served as President and CEO of the San Diego Foundation, which provides leadership for effective philanthropy, for two decades. In that capacity, he oversaw all activities, programs and asset management during a time of significant growth and achievements that have benefitted the entire San Diego region. Prior to joining The San Diego Foundation, Kelly served as the Executive Director of the American Cancer Society in San Diego and Vice President of Southern California. He also spent significant time with Sharp Healthcare, where he served as Assistant to the President and Senior Vice President and Chief Operating Officer for Sharp Healthcare Foundation. Kelly also worked as Senior Vice President for CCP and Associates – a comprehensive cancer center consulting firm. Kelly’s commitment to community is clearly reflected in his involvement in community services activities, including time spent as a board member of the San Diego Symphony Foundation, the San Diego Real Estate Foundation, Beauchamp Charities, Sharp Healthcare, the Children’s Initiative, and League of California Community Foundations. He is a past President of the UCSD Alumni Association, past Board Chair of Youth for Progress, and past Board Chair of San Diego Grantmakers. He has also served on the boards of the San Diego Chamber Foundation, the San Diego Chamber of Commerce, the Elsinore Cattle Co. and the International Community Foundation. He is a member of the Downtown Rotary and a graduate of the University of California, San Diego.
Frank G Scarpaci
Frank is the president and founder of VIANOVA, Inc., a strategy consulting and training firm dedicated to helping companies connect their business success and social good. His experience includes corporate social responsibility and sustainability consulting, cause marketing, meeting facilitation, event management and strategic business planning. Driven by his passion for helping companies make a positive difference in the world, Frank has a strong record in helping companies realize the tremendous business, social and environmental benefits from their CSR and sustainability efforts.
His firm, VIANOVA, was one of the first certified B Corporations, a classification reserved for businesses that adhere to rigorous standards of social and environmental performance, accountability and transparency. Frank is one of a handful of experts that help companies prepare for and achieve B Corporation certification.
Organizations he has worked with represent a diverse range of businesses and nonprofits, including American Express, American Express Global Business Travel, Union Bank, Lee Hecht Harrison/DBM, GLAAD, San Francisco AIDS Foundation, i.d.e.a., San Ysidro Health Center, San Diego Convention Center, San Diego American Marketing Association, M-Squared Consulting, and Pasadena Unified School District.
In 2012 and 2013 Frank served as co-chair and conference planner for the San Diego AMA’s Cause Conference, the West Coast’s largest cause marketing conference.
Deirdre Maloney is a published author, national speaker and proud president of Momentum, which helps organizations exceed their goals, and helps their leaders sleep better at night.
Through presentations and corporate trainings, as well as customized services like strategic planning, board development and marketing services, Deirdre helps people get things done. She gained much of her experience while serving as the executive director of a multi-million dollar organization in Denver, running her own company, and sitting on numerous boards/committees. As a result, she brings a unique, empathetic understanding of the workplace and what it takes to find true success.
Deirdre has used her brand of “mild audacity” to speak on leadership and communication around the country, presenting keynotes, workshops and panel discussions on dozens of provocative leadership and communication topics. She is currently working on her third book, Bogus Balance: How to Achieve Real Work/Life Bliss, which is expected to be released in late 2014. Her other books, Mission Myth and Tough Truths, came out in 2011 and 2012 respectively. Deirdre’s popular blog on all things leadership – a regular feature in the Huffington Post – is a hit with anyone who likes a direct, authentic style with their morning coffee.
In addition to her work through Momentum, Deirdre’s experience includes teaching marketing for the University of San Diego, taking on the role of broadcast news producer and serving as a proud member of the San Diego Rotary.
VP Communications, Marketing and Public Affairs, Jacobs & Cushman San Diego Food Bank
Chris oversees all marketing, communications, and governmental affairs for the Food Bank. Chris is also responsible for printed collateral including brochures, the Food Bank’s annual report, and our quarterly newsletter. Chris oversaw the development and maintains the Food Bank’s new website and our social media programs. Chris also oversees the Food Bank’s hunger and poverty statistical data. Originally from the United States, Chris moved to San Diego from England where he attended college and worked as Director of Public Affairs for the British Property Federation (BPF), the UK’s national trade association for the commercial property industry. Prior to joining the BPF, Chris worked as a Research Associate for the Adam Smith Institute, one of the UK’s leading economic think tanks. After completing his Bachelor’s Degree, Chris worked in Japan as an Assistant Language Teacher for the JET Programme and was stationed in Kamaishi City on Japan’s east coast. This was followed by a year teaching business English to corporate executives in Tokyo. Chris holds a Master’s Degree from the University of Cambridge and a Bachelor’s Degree from the University of London.
Social Media Manager, Organik SEO
Listed as one of the top “10 PR women to follow on Twitter in 2013“ by PR Divas and one of Vocus’ “Seven Marketing Experts and Influencers to Follow in 2013”, Sam is passionate about helping businesses succeed. She loves strategy and has expertise in social media, branding, writing, speaking and live event promotion through social media. Sam has presented at both intimate workshops and large industry conferences. Her presentation topics include: Digital PR Measurement Tips: Advice from the Trenches, Storytelling on Pinterest, Manage your workload: Strategy and tactics for the social media manager army of one. Outside of work, she supports animal advocacy efforts, enjoys running and loves to hike.
Director Business Development, Classy
Mike Spear is the Director of Business Development for Classy, a leading provider of online fundraising software for nonprofits. In his 6 years at Classy, Mike has worn many hats, including sales, customer support, marketing, and business development, and has helped to support hundreds of successful fundraising campaigns produced by Classy customers. Mike’s favorite part of his job is collaborating with nonprofits and partners to maximize their fundraising efforts, and come up with creative solutions for the social sector’s most challenging issues. Before joining Classy 6 years ago, Mike worked as a filmmaker and journalist, and holds a master’s degree in broadcast journalism from NYU and a BA from UCLA in American Literature & Culture. He still produces videos from time-to-time, in support of Classy’s annual awards show, The CLASSY Awards.
AFTERNOON BREAKOUT SESSION
Senior Vice President of Membership & Chief Advocacy Officer, Mission Federal Credit Union
Neville Billimoria is an effective communications and values leader, growing organizations through external marketing, media, and sales effectiveness, as well as internal organizational alignment, corporate communications and leadership development. He brings experience, energy and empowerment to his leadership role as SVP Membership/Marketing and Chief Advocacy Officer at Mission Federal Credit Union where he has accountability for a strategic array of crucial outward facing functions and promoting Mission Fed’s public image and brand. Neville serves on several boards including; the Mission Federal Community Foundation Board, San Diego Non Profit Association Board, & the Education Synergy Alliance Board. After graduating from UC San Diego, Neville remains involved on the UCSD Alumni Board, and teaching martial arts, yoga and meditation on campus for over 30 years. He is a frequent speaker on topics including marketing, branding, social capital, leadership and community engagement.
Emily Young, PhD
Vice President, Community Impact, The San Diego Foundation
Emily Young leads The San Diego Foundation’s Community Impact department, working with donors, nonprofits, volunteers and other community partners to build and strengthen collaboration and partnerships for collective impact around the framework of WELL –Work, Enjoy, Live and Learn. Dr. Young joined The Foundation in 2000, developing and overseeing its Environment Program to protect the San Diego region’s clean air and water and stunning natural lands, as well as to advance regional efforts to address climate change. Before joining The Foundation, Dr. Young was an assistant professor at the University of Arizona, teaching courses on environment and society, geography, and Latin America. She received her PhD in geography from the University of Texas at Austin and MS in geography from the University of Wisconsin-Madison. She was awarded the 2011 Nicholas P. Bollman Award, which recognizes Smart Growth Leaders Who Inspire through Values and Actions.
Vice President, Partnerships, Posiba, Inc.
Karen Winston is the Vice President of Posiba, Inc. Prior to joining Posiba, Winston spent seven years as a senior member of the CONNECT team. CONNECT is a globally recognized, privately funded, non-profit dedicated to creating and scaling technology and life sciences companies. While with CONNECT, Winston served as a project manager and advisor across the organization’s platform, creating strategically targeted programming that served various audiences, including global partners, members, and entrepreneurs. Within the community, Winston is active in a variety of nonprofits, including the ARCS Community Advisory Committee, Women in Technology Int’l, and is the founding president of GirlTECH San Diego.
Director of Interactive Media, KFMB
Mitch Gruber is the Interactive Director at Midwest Television, Inc. in San Diego, CA. After graduating from Gonzaga University in Spokane, his love for sun and technology (and his wife) brought him down to San Diego and into the digital space. His team manages the content, design, social media and advertising for the 3 broadcast brands digital platforms; CBS 8, AM 760 and 100.7 JACK FM. For the past 15 years, Mitch has been involved in the digital space in San Diego and providing result oriented solutions to local and national clients. His background includes managing digital teams in newspaper, television, and radio. Outside of work, Mitch enjoys spending time with his wife and two sons in America’s Finest City!
Communication & Strategic Planning Consultant, Invisible Children
Noelle spent five years as Communication Director at Invisible Children, a nonprofit committed to ending Africa’s longest running armed conflict. There she directed the strategy for numerous millennial engagement campaigns, including the viral #KONY2012 campaign. She’s now a communication consultant based out of Los Angeles where she specializes in small to mid-sized organizations that want to engage a millennial audience in with their brand. She offers planning services through actual production of content and implementation of strategy.
Senior Associate, Business Development, change.org
Colette Kessler is a California native with a passion for social good innovation. In her role at Change.org, she drives key relationships with brands and organizations looking to engage its audience of 95 million action takers. Prior to Change.org, Kessler worked for a variety of inspiring missions at groups such as Kiva and Room to Read. She has a running goal to have traveled to as many countries as years she is old, and she is very much on track.
CEO, Care + Wear
Chat is a proud University of Virginia alum with an MBA from the University of Chicago Booth School of Business who spent time as a strategy consultant at A.T. Kearney and as an investment banker at Goldman Sachs. Nicknamed “Smiley” in middle school basketball camp, he has tried to bring a smile wherever he goes. A die-hard Baltimore fan, he continues to cheer for the Orioles and Ravens and can often be found running up the West Side Highway in the mornings. In his spare time, he helps to plan his class reunions for UVA and Booth and serves on young alumni boards for UVA.
Brand Manager/ Co-Director of Elements Cause Collective, Suja Juice
Bella Tumini is the Brand Manager and Co-Director of the Elements Cause Collective at Suja Juice. Bella has been passionate about giving back since she was young and after a transformative trip to Kenya in 2008, was determined to help put an end to the cycle of poverty. As a philanthropist and businesswoman, she is extremely excited about the coming wave of Social Entrepreneurship and is honored to be working with a company that she feels, “is taking steps to better the health of our community while also working towards creating a positive change in this world.”
Sales Coordinator/ Co-Director of Elements Cause Collective, Suja Juice
Charis Lee is the Sales Coordinator & Co-Director of the Elements Cause Collective at Suja Juice. Having taught English abroad out of college, she developed a passion for traveling, new adventures, and immersing herself in different cultures. While pursuing her career at Suja, she makes a conscious effort to give back in her spare time by volunteering in the community. Through working with the Cause Collective, it has opened the door for both passions to intertwine. She is extremely proud to work on a team that strives to make our bodies, communities and planet the best that they can be.
Executive Director, Los Angeles, The Taproot Foundation
Karen is a seasoned executive who has worked for over 15 years at the intersection of the private, public, and nonprofit sectors. She brings strong leadership and a passion to support social impact initiatives and organizations to Taproot. Most recently, Karen managed her own company, Impact Coaching and Consulting, where she used her background in organizational behavior and project management to provide strategic planning and program development to nonprofits. She has worked with Southern California Grantmakers, Free Speech TV, Integrated Recovery Network, California Council on Economic Education, and the Los Angeles Public Library.
Karen was instrumental in the launch of FNX, the first U.S. multi-platform network dedicated to Native American and Indigenous cultures. At FNX, Karen spearheaded programming and development, defining the channel’s identity as well as building financial and distribution partnerships. Karen served as Vice President of Programs & Development for KCET- PBS, developing 1,500+ hours of national programming for public broadcasting television, online, and classroom educational distribution. She simultaneously held a business and fundraising role to fully support programming from external funding streams through strategic partnership development. Karen also held positions at Warner Bros. Pictures, Out of the Blue Entertainment at Sony Pictures, and You Go Boy Productions at Twentieth Century Fox.
Karen holds a Bachelor of Arts degree from Brown University in Organizational Behavior & Management and a Master’s of Fine Arts degree in Film and Television Production from the UCLA School of Film, Television & Digital. She is a trained Executive and Leadership Development Coach.
Director of Marketing, Jacobs Center for Neighborhood Innovation
Bennett Peji is Director of Marketing for the Jacobs Center for Neighborhood Innovation. He is responsible for branding and strategic marketing, including digital and communications. Peji serves on several boards, including the Mingei International Museum, the La Jolla Playhouse and the University of San Diego Center for Peace and Commerce, and is President of the Filipino-American Chamber of Commerce. Peji was a nine-year Commissioner for the City of San Diego Commission for Arts & Culture. He is an AIGA Fellow and, most recently, was awarded the 2014 Paula E. Sullivan Lifetime Achievement Award by SDX (formerly the San Diego Ad Club).
Digital Engagement Specialist, Jacobs Center for Neighborhood Innovation
As digital engagement specialist at the Jacobs Center for Neighborhood Innovation, Alex Zaragoza works to marry creative content with impactful digital strategies. She has a background in building social media content strategies for brands, SEO and journalism. In her spare time, Zaragoza writes about arts and culture for a number of local and national publications including the Voice of San Diego. Zaragoza graduated from University of California, San Diego with a degree in Theater.
Communications Manager, Jacobs Center for Neighborhood Innovation
As communications manager at the Jacobs Center for Neighborhood Innovation, Liz Faris uses her experience in writing a wide range of communications to effectively inform and engage residents, stakeholders and the media about the organization’s work with the community to revitalize southeastern San Diego. Her background includes developing and implementing creative public participation opportunities and behavior change campaigns, creating strategic communication plans, social media management, blogging and fostering community relationships. Faris has a proven track record working with elected officials, businesses, neighborhood associations and local, statewide and national government agencies as well as non-profit organizations to effect positive change.
Lead Faculty, Marketing, National University
Following three decades of strategic marketing, creating and implementing innovative electronic media campaigns for Fortune 1000 companies such as Novartis, JCPenney, American Airlines, Chevron, and Weyerhaeuser, Dr. McCabe joined National University as Lead Faculty, Marketing. She owned and operated Sun Marketing since 1993, and prior positions were in television sales at KUSI-TV, San Diego and Univision affiliated WCIU-TV Chicago. She has been a Professor at the University of California, San Diego Extension, the University of San Diego, San Diego State University, and other regional universities. Dr. McCabe has also taught Global Strategic Marketing as Guest Instructor at National Chengchi University, Republic of China. She has travelled independently to every continent but Antarctica and self-published a guide book on international travel. McCabe received the Lifetime Achievement Award in Hispanic Marketing from SDX in 2009.
Vice President, Marketing, Grand Pacific Resorts
As Vice President of Marketing for Grand Pacific Resorts, Lisa Wanzenried drives the business and market strategy for the company’s family of brands. Wanzenried’s forward-thinking insights shaped the recent rebranding of ResorTime, Grand Pacific’s rental arm, which continues to support the company’s growth.
Wanzenried draws on close to 20 years of travel industry experience, including 13 years with CSA Travel Protection as Director of Business Development and later as a consultant. It was during this tenure that she served for two years as President of Send Me on Vacation, a charity that provides travel opportunities to cancer survivors. The work with SMOV affirmed Lisa’s passion for corporate citizenship and spawned ResorTime’s giving program BeCause Destination Matters.
Chief Communications Officer, The Salk Institute for Biological Studies
Anna-Marie Rooney is the Chief Communications Officer at The Salk Institute for Biological Studies and oversees all aspects of the world-renowned Institute’s communications efforts including strategy, print publications, media relations, electronic/web communications, social media outreach, and multimedia resources.
Rooney most recently served as the Vice President/Chief Strategy and Brand Officer for The San Diego Foundation, the largest community foundation in the San Diego region. Over the course of six years, she created, organized, and implemented the marketing and communication strategies and tactics for the foundation, including the successful oversight and management of all promotional and public relations efforts for the Our Greater San Diego Vision initiative, which resulted in 30,000 participants, $3.5 million in media exposure, and 386 million media impressions.
Prior to coming to San Diego, Anna-Marie was the Senior Director of Marketing for the corporate office of KB HOME in Los Angeles, and before that, she served as the advertising and public relations manager for the global fashion retailer Guess, Inc.
She is a native of Denver, Colorado and earned her degree in Communications with an emphasis in Marketing and Public Speaking from the University of Denver.
Vice President of Marketing, Waxie
A WAXIE veteran for 25 years, Rick Hazard currently holds the position of Vice President of Marketing. Rick oversees and directs the efforts of strategic marketing, product management and marketing communications.
Rick has been a Southern California resident since 1967. He graduated from Pacific High School in San Bernardino, CA and attended San Bernardino Valley Community College, University of California, Riverside and Cal State San Bernardino. An impressive athlete, Rick played professional baseball in the Milwaukee Brewer minor league organization from 1983-1984. He was also employed at Proctor & Gamble in Oxnard from 1984-1987.
Rick began his WAXIE career in 1987 in the warehouse. Within five months, he was promoted to Sales Consultant and within a year, received the Sales Consultant of the Month Award. Due to his success, Rick was promoted to District Sales Manager from 1990 to 1994. He earned District Manager of the Year honors in 1992. Rick was promoted to Regional Sales Manager in 1994, a position which he held for seven years. In 2001, Rick moved to the Livermore division to serve as General Manager and gained the experience of running all aspects of a distribution center. After two years, he returned to the Regional Sales Manager role in San Diego until he was promoted to his current position as Vice President of Marketing in 2006.
Rick is a former Board Member of BOMA (Building Owners and Management Association) and is an active participant in WAXIE’s annual Making Strides Against Breast Cancer campaign through the American Cancer Society.
Director of the Sanford Institute of Philanthropy
Dan McGinley is the Director of the Sanford Institute of Philanthropy and has extensive expertise in sales strategies, sales training and business management in both corporate and education settings. He most recently played a key role in the development and implementation of San Diego State University’s Sales Specialization Program through the College of Business Administration’s Marketing Department. He has taught courses on Sales for Social Impact and other related topics at San Diego State University and he continues to assist Fortune 100 companies as a consultant with sales training classes and newly created modules. McGinley worked for 34 years with 3M Company, a global innovation company that operates in more than 70 countries. He served in the U.S. Military for seven years and has dedicated more than 30 years to the nonprofit community. McGinley holds a Bachelor of Science in Business from the New York State University and a Master of Science in Management from Cardinal Stritch University.
San Diego AMA’s Parker Pike Cause Marketing Scholarship
The San Diego Chapter of the American Marketing Association (San Diego AMA) will award $1,000 to a San Diego County college student who has demonstrated exemplary application of business and marketing practices through a job, an internship or a volunteer program to help a local, regional or national nonprofit organization that is a legally recognized, 501 (c)(3) tax-exempt charitable organization. This act of service should be related to the 2015 conference theme, “Learn, Connect, Excel.” The scholarship will be presented at the 2015 San Diego AMA Cause Marketing Conference to be held on May 8, 2015.
The Scholarship is named for Parker Pike, a purpose-driven organization champion with a dedicated career in teaching marketing, developing community partnerships between companies and nonprofits, and for his support for the San Diego AMA. The purpose of the scholarship is to:
- Increase awareness and use effective marketing strategies in the nonprofit community.
- Provide an incentive for college students to apply acquired skills to the nonprofit sector.
- Demonstrate the power of community marketing partnerships that can help nonprofits reach their social mission and develop sustainable relationships that can support their bottom line.
The Scholarship is available to all college students, undergraduate and graduate level, attending a San Diego County college, university or extension program, part time or full time. Applications will be evaluated based on the following criteria:
- Leadership and creativity in the application of marketing strategies that achieve measurable success.
- Resourcefulness in strengthening an existing marketing program or plan.
- Problem solving skills by helping a nonprofit(s) meet a current need or future opportunity.
- Developing partnerships that leverage existing or newly established resources.
- Complete scholarship application form by Friday, April 17, 2015 at 5:00 p.m.
- Email one letter of recommendation from college/university instructor or from nonprofit leader or staff member who is familiar with applicant’s work and contribution to [email protected] by above deadline. You may also include any supplemental documents and resources.
- The winner will be notified via phone by the selection committee member by April 24, 2015.
- The winner will be invited to attend and be recognized at the 2015 San Diego AMA Cause Marketing Conference.
Questions? Call (619) 402-7825 or email [email protected]
Thank you so much to our San Diego AMA Cause Conference sponsors who have made this event possible!
Presenting Sponsor: National University
Thursday, May 7: Pre-Conference Reception
6:00 pm – 8:00 pm: Cocktails, appetizers and Fast Pitch Competition
Hilton Torrey Pines
10950 N Torrey Pines Rd,
La Jolla, CA 92037
Discounted hotel self-parking: $7.00
Friday, May 8: Cause Conference
7:45 am – 8:30 am: Registration, networking and continental breakfast
8:30 am – 4:00 pm: Cause Conference
National University, La Jolla Campus
11255 N Torrey Pines Rd,
La Jolla, CA 92037
Free Parking. Please carpool if convenient.
Thank you for joining us at the 17th Annual San Diego AMA Cause Conference.
Please see the below listing of presentations. We look forward to seeing you next year when we can learn, connect and excel together.
- Keynotes (Angela Titus, Jay Ferro, Scherazade Daruvalla King)
- Leveraging Your Social Investments (Bob Kelly)
- Powerful Partnerships: Choosing the Right Partner (Shaina Gross)
- B Corporations: Using Business as a Force for Good (Frank Scarpaci)
- The Art of the Pitch (Deirdre Maloney)
- Top 5 Tools for Mktg on a Shoestring (Chris Carter)
- Working with B Corporations (Samantha Hosenkamp)
- Speed Networking (Mike Spear)
- Transformational Partnering (Neville Billimoria, Emily Young, Karen Winston) – Discussion, no presentation
- Connecting w/ Millennials (Mitch Gruber, Mike Spear, Noelle West, Colette Kessler) – Discussion, no presentation
- Fundraising in a Mobile World (Matt Hayes)
- Innovative Program Promotion (Jacobs Center for Neighborhood Innovation)
- Finding and Creating Brand Champions – Volunteers and Employees (Karen Hunte)
- Collaborative Product Development (Chaitenya Razdan – Care and Wear — Bella Tumini, Charis Lee – SUJA Juice)
- Results Matter: What Results to Measure and Report (Dr. Mary Beth McCabe)
- Viral Empowerment Strategies (Lisa Wanzenried)
- Co-Mission Marketing Success Stories (Anna-Marie Rooney, Rick Hazard, Dan, McGinley) – Discussion, no presentation
– See more at: http://sdama.org/2015-sd-ama-cause-conference-presentations/#sthash.PAuOOStR.dpuf