Never in history have we witnessed a more drastic change in the way(s) customers, employers, politicians, and professionals communicate. We are on the cusp of something great. The world of mobile, social, and email has changed everything! Consumers today have a myriad of options when it comes to interacting with your brand across all channels – and their expectations are higher than ever that the overall experience with your brand will be cohesive.
Learn from six years of consumer research spread over 6 countries, on why and how digital consumers behave and purchase. Join Kyle Lacy, Senior Manager of Content Marketing & Research for ExactTarget, as he walks you through the 5 trends that are changing the way we communicate and how to use them to change your business and life.
About the Speaker
Kyle Lacy is Senior Manager of Content Marketing & Research for ExactTarget, a leading provider of interactive marketing solutions . He is the author of three critically acclaimed books, Twitter Marketing for Dummies (2nd ed), Branding Yourself (2nd ed), and Social CRM. Prior to ExactTarget, Kyle co-founded a marketing technology company, helping over 350 clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacy or visit his blog at KyleLacy.com.
ExactTarget Summary – ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.
Kyle Lacy shared some amazing insights. Fantastic speaker that we’ll be sure to have back. In case you missed it, you can view Kyle’s presentation on Slideshare.