Adobe, Digital Marketing: How to Turn Big Data Into your Biggest Asset

Date: 2/21/13 Time: 11:30 AM - 1:00 PM Location: Doubletree Hilton Mission Valley, 7450 Hazard Center Dr., San Diego, California 92108 Map & Directions Price:

$39.00 for Members/$49.00 for Non-members

The amount of data in our world is exploding, with volumes expanding from gigabytes and terabytes to petabytes and beyond. Analyzing this large and growing “Big Data” will become a key basis of competition, underpinning new waves of productivity growth and innovation.  Big Data is becoming pivotal to any digital marketing strategy and will help inform everything we do as marketers across search, display, social, mobile, analytics, personalization, and much more.  In this session, Adobe Digital Marketing expert and veteran Matt Langie will show how marketers today can:

  • Transform data into real-time insight, and insight into instant action
  • Discover how to take a sensible approach to Big Data by harnessing the right solutions to drive digital marketing strategies
  • Partner with your IT organization to turn Big Data into big results for your company

About the Speaker
Matt-Langie.jpg-150x150Matthew Langie, Senior Director, Product & Solutions Marketing Adobe Systems, IncorporatedAs Senior Director of Product & Solutions Marketing for the Digital Marketing Business Unit at Adobe Systems, Langie is responsible for marketing the company’s industry-leading digital marketing solutions generating nearly a billion dollars in revenue.  His responsibilities span go-to-market strategy, messaging and positioning, pricing & packaging, sales enablement, competitive intelligence and product evangelism.Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. He began his career in the U.S. Air Force, leaving the service at the rank of Captain.

Langie currently serves Board Vice Chairman of the Internet Marketing Association, a professional organization with over 700,000 members worldwide. He is Director Emeritus of the Digital Analytics Association and is a recognized thought leader in the analytics and digital marketing industry. Langie is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile, and online video.
Langie holds a Bachelor of Business Administration degree from the University of Notre Dame. He holds an MBA from the University of Texas, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship.
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