The amount of data in our world is exploding, with volumes expanding from gigabytes and terabytes to petabytes and beyond. Analyzing this large and growing “Big Data” will become a key basis of competition, underpinning new waves of productivity growth and innovation. Big Data is becoming pivotal to any digital marketing strategy and will help inform everything we do as marketers across search, display, social, mobile, analytics, personalization, and much more. In this session, Adobe Digital Marketing expert and veteran Matt Langie will show how marketers today can:
- Transform data into real-time insight, and insight into instant action
- Discover how to take a sensible approach to Big Data by harnessing the right solutions to drive digital marketing strategies
- Partner with your IT organization to turn Big Data into big results for your company
About the Speaker
Matthew Langie, Senior Director, Product & Solutions Marketing Adobe Systems, IncorporatedAs Senior Director of Product & Solutions Marketing for the Digital Marketing Business Unit at Adobe Systems, Langie is responsible for marketing the company’s industry-leading digital marketing solutions generating nearly a billion dollars in revenue. His responsibilities span go-to-market strategy, messaging and positioning, pricing & packaging, sales enablement, competitive intelligence and product evangelism.Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. He began his career in the U.S. Air Force, leaving the service at the rank of Captain.