2013 Art of Marketing

The San Diego Chapter of the American Marketing Association (AMA) is proud to present the Art of Marketing, a one-day, interactive forum of speakers, panels and one-to-one expert sessions designed to celebrate the marketing discipline. The Art of Marketing 2013 delivers real-world solutions in a lively forum, covering a variety of topics from best practices to state of the industry to cutting-edge trends and more.

Presented by the San Diego Chapter of The American Marketing Association (AMA), Art of Marketing 2013 will host 200-250 attendees and speakers from companies around the region, small and medium-sized business, and local universities. Attendees will span the marketing profession, with content targeted to mid-level to senior marketing professionals.

We have sold out the past two conferences, so get you tickets early and don’t miss a moment of the action!

Link to parking and map of area NTC_Liberty_ Station Site_Map

Thank you to this year’s sponsors!

Register Here Today!

Members: $159, Guests: $179

Mixer Only: Members: $20, Guests: $25

Students: $99 with ID

Speaker List

The San Diego Chapter of the American Marketing Association (AMA) is proud to present the Art of Marketing, a one-day, interactive forum of speakers, panels and hands-on training intensives designed to celebrate the marketing discipline. The Art of Marketing 2013 promises to deliver real-world solutions in a lively forum, covering a variety of topics from best practices to state of the industry to cutting-edge trends and more. Some of our speakers for the day’s events include:

Link for pdf of Art of Marketing program AOM Program 2013.

Schedule 

Two dynamic keynotes,  break-out sessions*, and a lively Happy Hour mixer round out the day.

5:00 pm – 7:00 pm

Happy Hour & Networking

Slater’s 50/50 in NTC Liberty Station

* All break out sessions are first come-first serve

** Sitting with the Masters

Sitting with the Masters is a one – to – one session with an industry leader to help grow your business or personal brand. You may sign up for these personal sessions the morning of the event on a first come basis. Four 15 minute slots per break out session are available with each master including:

• Sitting with the Masters – Market Research with Masters from Q2 Insights
• Sitting with the Masters – Public Relations, 3 Top Strategies for Your Business, with Masters Richard Kendall and Scott Pansky of Allison & Partners
• Sitting with the Masters – Social Media Strategy with Master Tyler Anderson of Casual Fridays
• Sitting with the Masters – Career Development with Masters Elaine Rosen and Dina Hemmi of Turning Point Executive Search

Art of Marketing Session Descriptions 

Morning Keynote – The Art of Creating Value with Integrated Media

In the ever-changing landscape of media, now is the time for a robust integrated strategy. Spend an hour with Joe Brenneman as he talks about the importance of expanding your marketing portfolio and using integrated media to create greater value for your clients and partners. And more importantly, how to sell them on it.

The Art of Content

Content Marketing. It’s all the rage right now. Come to this session and hear insights from experienced marketers that will help you understand what works, what doesn’t, and how to take it to the next level.

The Art of Integration – B2C Integration

A new brand.  A new audience.  The strategy, messaging and integrated communication vehicles Harrah’s Rincon Casino & Resort used to create Dive Day Club.

The Art of Brand Loyalty

“Devastating Explosions” and “RocketBallz”…yes, this is marketing!

From packaged goods to sporting goods—combining consumer insights, product design, and engaging marketing helps drive consumer loyalty.

Afternoon Keynote – Secret Ingredients of Better Marketing

What are the elements that separate terrible and mediocre campaigns from the few, exceptional standouts in our field? Find out in this example-rich presentation from Moz founder & CEO, Rand Fishkin.

The Art of You

Creating Powerful Self Confidence Through Leadership & Executive Presence

Interact with highly qualified experts who will answer questions and guide participants through the identification and strengthening of behaviors critical for growing influence, strengthening self-confidence and projecting a clear professional brand.

The Art of Social Media Strategy

The utilization of Facebook, LinkedIn and Twitter for branding, content marketing, paid advertising and sales prospecting. How an integrated social media strategy can help generate and nurture ideal client leads.

The Art of PR – How to Not Get Lost in Translation

High-science organizations, such as those in biotech and tech, have an added layer of complexity in public relations because organizations must translate complex information to a wide-range of audiences.  This presentation and discussion will delve into the art of translating complicated technical and scientific concepts to get your message understood by all of your audiences.

The Art of Using Behavioral Marketing Intelligence to Crush Your Competition

Content Marketing has forever changed the science of client attraction and in this session you are going to see first-hand how marketing automation can enable you to deliver a completely customized user experience, based entirely on the behavior of each user.

The Art of Design Thinking

Sparking Innovation in the Workplace with Qualcomm ImpaQt: Qualcomm’s Employee Innovation Program and the Art of Design Thinking

The San Diego AMA’s Art of Marketing team is proud to announce a presentation on Qualcomm ImpaQt and a workshop on Design Thinking.

Qualcomm ImpaQt is a global employee innovation program and platform for sharing, fostering and developing ideas. The Qualcomm ImpaQt program utilizes the Design Thinking methodology in idea development and advancement. Design Thinking is a human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements of business success.

Qualcomm Innovation lead Navrina Singh will provide a brief introduction of the Qualcomm ImpaQt program. Stephen Jordan, operations lead with Qualcomm ImpaQt, will introduce us to Design Thinking and demonstrate how to use it in your workplace.

The Art of Facebooking – How to Be Awesome At Facebook Marketing

Do you have a Facebook Page for your business but are not seeing any real results from it? Facebook can be a tremendous opportunity for businesses to connect with their existing customer base and create new customers. The problem is, a lot of businesses don’t know how to leverage it. Discover what works for using the world’s largest social network for business. Tyler will go into all the components that make up Facebook Marketing, such as Facebook’s news feed algorithm, Facebook Ads, lead capturing and more.

The Art of SEO

Google has changed dramatically in the last two years, creating confusion and uncertainty for marketers and business owners.  We will discuss the state of SEO in 2013, and provide recommended approaches for the new landscape.  The majority of the session will be devoted to live audience site reviews by our panel.

The Art of Connection

Learn about how complete Customer Relationship Management (CRM) can work together with marketing, sales, and operations to help you work more efficiently, give you insight into your leads and customers, and drive up revenues.  It’s not magic – it’s science, and it’s easy.

Sitting with the Masters – A One-on-One Session for Social Media Strategy

Discover the ins & outs of social media marketing. Learn actionable tactics and strategies to elevate your businesses social media footprint.

Sitting with the Masters – A One-on-One Session for Market Research Techniques

For those with specific research needs, senior Q2 Insights marketing research consultants will assist participants in clearly articulating the business case for research and identifying the research purpose and objectives.  The consultants will provide traditional and innovative methodological recommendations along with tips for ensuring a successful research project.  Each participant will be provided a worksheet designed to help them articulate their research plan when they return to the office. Customized consultations will also be available to those who require general marketing research advice and/or problem solving.

Sitting with the Masters – A One-on-One Session for Top 3 PR Strategies for Your Business

Allison+Partners is a fast-growing global communications firm, where daring creativity leads the way. Our ability to harness creativity to move communications from awareness generator to performance driver is unmatched. Reimagining what communications can make possible is a given for our team. We collaborate to create, because the best ideas come from thinking big together. The result is fresh solutions that respond to market challenges by innovating beyond the pace of industry and business, to the pace of culture.

Sitting with the Masters – A One-on-One Session for Career Development

We are committed to building Southern California’s premier resource for Sales, Marketing and Operational professionals by offering unique career opportunities and personalized coaching to drive corporate success.

Our team of professionals offers more than 50 years of combined experience in recruiting, career coaching, human resources, training and management. As the San Diego and OrangeCounty economies continue to build on their histories of innovation ranging from Defense and Hightech to Lifescience and CleanTech, TurningPoint Executive Search delivers customized support to each client we serve.

Happy Hour Mixer

Slaters 50/50

Enjoy food and drinks with your conference contacts at the new Slater’s 50/50 in NTC

2750 Dewey Rd #193

San Diego, CA 92106

5- 7 pm