Join us, in person, on Thursday, March 3rd from 9 AM—11:30 AM at Downtown Works in Pacific Beach for a two-hour content marketing workshop where you will learn how to develop and implement a strategy to create content that converts target buyer personas at every stage of the journey.
This is the first in a series of three workshops: “Boost Conversion”, “Drive Traffic”, “Nurture Leads”.
In this roll-up-your-sleeves workshop, you will…
- Refine your target buyer persona so you can optimize your content marketing strategy around their true pain points
- Learn about the 7 relationship levels of digital engagement and why they are critical to your content marketing success
- Work through the types of content that work best for each relationship level so you can maximize relevance for your potential buyers
- Develop a “blueprint” to help you quickly and easily design and communicate a strategic relationship-driven content marketing strategy
- Design a relationship-driven content journey for your brand that helps you systematically ascend relationships, from stranger to fan
- Create a supporting content calendar that consistently “feeds the funnel”
- Define KPIs and metrics to help you quickly and easily find the bottlenecks to success
Comments