Brand You: Keys to Successful Branding in the Digital World

Your company’s most valuable product is no longer a tangible asset or a service.

It’s you—your brand.

Whether your business folds, fizzles or flourishes, one core asset remains. Positive or not, it’s you. Your brand.

Join Matt Prince, national speaker and a Fortune 100 social media manager, as he defines, dissects and delivers the keys to a successful personal brand. Learn how to become the CEO of the You Company and use social media to enhance your image and strengthen your network.

Did you know?

  • 3 out of 4 hiring managers and recruiters check candidates’ social profiles (even if they are not provided).
  • 1 of 3 employers reject candidates based on something they found in social profiles.
  • 92% of companies use social media for recruiting purposes (LinkedIn being the #1 tool).
  • The single most important client you’ll ever have in your marketing career is YOU.

About the Speaker

Matt PrinceMatt Prince founded a creative agency, launched three successful blogs read in over 100 countries, led the communications department for one of the most influential business organizations in California, and was tapped as executive speech writer and social media manager for one of the biggest brands in the world – all by age 27.

Named to OC Metro’s 40 Under 40 list of top professionals, Prince is currently Social Media Manager for a Fortune 100 company, where he manages the brand’s first ever Social Media Command Center and online engagement program. In his previous role with the company, Prince was senior manager of executive communications, handling speech writing and strategic communications for executives.

Prince has established himself as a successful entrepreneur and blogger. In 2007, he founded what is now The Socialadder, a creative agency and publishing company in Orange County, CA. Prince has launched two blogs, The Princeples of Dating and The Princeples of Business, which are now syndicated to over 25,000 readers quarterly. Prince is also founder and chief editor of Beehooved, a digital media news site with over 30 contributing writers from around the globe.