Content with a Purpose: Impactful Storytelling in a Crowded Digital World

Every consumer touchpoint must be fueled by content with a purpose. Content-hungry consumers are demanding more from publishers and brands. List-icles ripped and repurposed from across the web are a shallow, low-value commodity. Original content – crafted with a core purpose – captivates consumers in today’s crowded digital space. Content is the currency of today’s social web, and publishers and brands must engineer every piece of content to drive unique value for consumers and spark authentic conversations with audiences.

Join us on Thursday, January 30th, as we learn valuable insights from Dan Brian, EVP, Media and a panel of experts from Demand Media.

About the Speaker

20131024.event.dan.brianDan is Executive Vice President of Media for Demand Media. Dan manages the company’s largest web property, as well as product and innovation for all Demand Media properties. Dan began his career at Demand in 2007 as Director of Product for the Demand Vertical Networks group. As GM of LIVESTRONG.COM, Dan led the launch in 2008 of what has become the world’s largest online health property. In 2011 Dan moved to as SVP & GM, helping grow its audience to become one of the top 20 biggest websites in the US.

Prior to Demand, Dan worked in the online and mobile industries, consulting for clients such as Fox, Universal, Disney and others. In 2001, Dan founded Mobile Care Solutions, Inc., pioneering some of the first electronic medical record applications for mobile devices.

Dan received an A.B. in molecular biology from Princeton University.