Crafting A Compelling Brand Narrative: Sharpening Your Competitive Edge

View the recap at the bottom of the page! 

Leveraging Brand as Culture to Successfully Compete in a Crowded Marketplace

Would you like to differentiate your brand, and garner exposure and support for your enterprise or your clients? Attend this month’s workshop where you will learn the importance of creating and incorporating a compelling brand narrative to successfully establish  a high performing organization and create high impact partnerships using 21st century best principles and practices! 

Lunch will be catered by Wild Thyme Company!

The economic downturn over the last few years has challenged all of us to become resourceful and inventive in fulfilling our goals. Today’s leading organizations must know how to incorporate their brand as culture and create an engaging brand narrative or risk being marginalized.

Why it’s important:

This topic is crucial in expanding an organization’s efforts and reach with their stakeholders, where sadly most of us are applying antiquated models to meet 21st century conditions.

About the speaker:

NevilleBillimoria-headshotNeville Billimoria is the Senior Vice President of Membership & Chief Advocacy Officer for Mission Federal Credit Union. Neville has over a decade of successfully leading and managing the marketing, community relations, business development, and eBusiness departments for Mission Federal Credit Union, the largest financial institution based in and exclusively serving San Diego County with more $2.5B in assets. 

Neville oversees Mission Fed’s community giving, including strategic partnerships with local educational organizations and San Diego nonprofits.  Mission Fed’s active engagement in the local community as part of its social mission has garnered the admiration from several community members and organizations, including AFP San Diego who recognized Mission Fed as Outstanding Philanthropic Corporation of the Year for its National Philanthropy Day celebration in 2013. Neville has worked for a local Advertising agency, run his own agency, and worked in both the for profit and non-profit sectors as well as served on several Boards here in San Diego.


Thanks to everyone who attended the Crafting A Compelling Brand Narrative event! A very big thanks to Neville Billimoria for speaking and Wild Thyme Company for catering!

We hope the event helped you all craft your own stories. As promised here is the presentation slides for you to review and share with colleagues: SDAMA Brand Narrative 2014.

Some of our favorite tweets: