Direct Mail in the New Millennium: Shake Up Your Marketing Mix

Direct mail has experienced a resurgence over the last couple years and continues to grow. Why? Because it works and people like it. Best of all, it easily interfaces with virtually any other type of advertising you are doing to effectively create a true multi-channel program.

In this session, Keith Goodman, a 30 year direct mail veteran will share new ideas as well as some important fundamentals you might have forgotten. Learn about some of the new data resources to help you better target your campaigns, audience specific messaging, new printing formats and technology and how to combine your DM programs with mobile technology.

Why Attend?

Modern Postcard and Keith Goodman have been industry leaders in direct mail and direct marketing education. The program is ideal for digital marketing professionals to widen their experience and skill sets, and for traditional marketers to sharpen their tools.

Using blogs, online educational resources, and presentations from our local Direct Mail Crash Course half-day seminars to our national sessions with the Direct Marketing Associations, Marketing Profs, and Response Expo, Modern is a leader in presenting direct mail best practices. This special AMA event is tailor-made for AMA attendees, right in the Modern facilities to show behind-the-scenes equipment that make it all happen.

The food, drinks, professional insight, and great people combine to make it an event to remember!

Special Offer from Modern Postcard*


All attendees will receive an exclusive, one-time offer good for $250 in FREE printing! Spend it on postcards, business cards, brochures, you name it!

Featured Catering Partner


Thank you to Veggie Grill for partnering with us to cater this event. If you haven’t had the Veggie Grill experience, do it today!

Did You Know?

  • On average, Direct Mail generates $12.45 for every $1 spent (DMA)
  • Over 90% of direct mail is opened and read the day it is received (USPS)
  • Over 80% of direct mail is opened or originally viewed by women (USPS)
  • 65% of recipients have a high level of trust with claims made by mail (USPS)

About the Presenter

20140313.keith.goodmanKeith Goodman is a 30 year veteran in the sales and marketing of technology and marketing products and services. He is the Vice President of Corporate Solutions for Modern Postcard, a leading provider of direct mail marketing solutions that has leveraged today’s technology to provide the small and mid size business sector with extremely high quality direct mail products at value pricing. Prior to Modern Postcard, Keith co-founded ThinkDirectMarketing, Inc. one of the first online direct mail marketing service providers. Previously, Keith held executive level positions with USA Direct, Inc., one of the nation’s largest direct mail marketing companies, and technology industry leaders, NewTek and Access Graphics, a subsidiary of Lockheed Martin. He has also led several startup technology and entertainment ventures.

Please note: Modern Postcard has ample parking in their parking lot. Simply drive up and use visitor parking in front, or the parking lot next to the building.

*Must attend seminar to receive Special Offer. Applies to base print pricing on card stock products only. Other restrictions may apply.


Thank you to Modern Postcard and Keith Goodman for an exciting and educational presentation! In case you missed this event, here are some of Kevin’s key take-aways:

Your List is 40% of the success in your direct mailing efforts.

The key to prospecting: take a good look at your best customers, then find more that look just like them. A good list broker should be able to help you identify these people.

Modern Postcard offers a free online list estimate tool for individuals and businesses – check it out.

FUD – Fear, Uncertainty, Doubt will amp up response rates. Kevin has seen this approach DOUBLE response rates.

Don’t be timid – make a big promise in your message, and be prepared to deliver on it.

And, we can’t forget our friends at Veggie Grill for catering the event with some amazing food—thank you!