Join Us for an Artful and Insightful Night!
You won’t want to miss this unique and arts-inspired event taking place on Wednesday, June 3 at the La Jolla Playhouse! This special night is a chance for marketers to network at a prestigious national theater, hear from two marketing leaders in the San Diego arts community, and enjoy the world premier rock musical Come From Away at a special price!
Mix and Learn from Masterful Marketing Minds
After a fun-filled networking hour on the patio with hosted appetizers and a complimentary beverage, hear from the marketing and communications directors from La Jolla Playhouse and the San Diego Museum of Art. They’ll share their unique approach of developing marketing plans that raise awareness and support for their programs and institutions.
45% VIP Discount for San Diego AMA Members and Guests
We’ve hooked up a special price just for you. Join us to see the world premiere of Come From Away, an original, inspired musical based on the true story of when the isolated town of Gander, Newfoundland played host to the world.
Seats Are Limited—Register Today!
Your registration includes hosted appetizers, your first beverage, quality networking, and a 30-minute panel discussion with marketing experts. Bring your friend or partner to the event and enjoy the theater experience together. You can introduce them to all your fabulous marketing friends in the San Diego AMA!
About Come From Away
Come from Away is an original, rock-inspired world-premiere musical based on the true story of when the isolated town of Gander, Newfoundland played host to the world. What started as an average day in a small town turned in to an international sleepover when 38 planes were diverted to Gander on September 11, 2001. Undaunted by culture clashes and language barriers, the spirited town cheered the stranded travelers with music, an open bar and the recognition that we’re all part of a global family.
SPECIAL OFFER FROM THE SAN DIEGO MUSEUM OF ART
The Gallery Collective membership—a $300 value—will be available for only $250! San Diego AMA members and guests may sign up the night of the event. Learn more about the membership here or at the event!
Speaker Bios
Director of Communications for La Jolla Playhouse
As Director of Communications for La Jolla Playhouse, Mary Cook has overseen the marketing campaigns for over 50 Playhouse productions, including Peter and the Starcatchers, Side Show, and the Tony Award-winning musical Memphis. Her team’s advertising work was recognized in 2011 with Telly Award (Entertainment Promo) and most recently with American Advertising Awards in 2014 (San Diego People’s Choice) and 2015 (Silver) in partnership with the U-T San Diego. She is proud of her role spearheading the Playhouse Leadership Council, the theatre’s diversity and inclusion group, and for being a key player in the Playhouse’s inaugural Without Walls Festival of immersive and site-specific work.
Prior to joining the Playhouse, Mary held a marketing position for a national book distributor managing in-store promotional campaigns for major book releases, including Harry Potter and the Order of the Phoenix. She is a graduate of University of California, Irvine where she was a member of the Humanities Honors Program. Now, her best days begin with yoga and end with her family, a bottle of wine and a spirited debate about what to watch on Netflix.
La Jolla Playhouse
The Tony Award-winning La Jolla Playhouse is internationally-renowned for creating some of the most exciting and adventurous work in American theatre, through its new play development initiatives, its innovative Without Walls series, artist residencies and commissions. La Jolla Playhouse has had 25 productions transfer to Broadway, garnering 35 Tony Awards, among them Jersey Boys, Memphis, The Who’s Tommy, Big River, as well as Billy Crystal’s 700 Sundays and the Pulitzer Prize-winning I Am My Own Wife, both fostered as part of the Playhouse’s Page To Stage Program.
Association Director of Marketing and Communications at the San Diego Museum of Art
Kari A. Kovach is the Association Director of Marketing and Commu
nications at The San Diego Museum of Art. Prior to joining the Museum, Kari was an independent consultant for international digital & print news outlets, entertainment information providers, and national marketing agencies. Kari spent a decade in New York City as a marketing strategist and researcher working for various magazines at Condé Nast Publications, including The New Yorker, Golf Digest, and Golf World. She also helped launch and served as the marketing director at Condé Nast Portfolio, one of the largest debuts in magazine publishing history. A graduate of Georgetown University, Kari started her career as a media relations and logistics aide to Dr. Henry A. Kissinger, former Secretary of State and National Security Advisor. Kari currently serves on the Coronado Cultural Arts Commission as commissioner for marketing and public relations.
The San Diego Museum of Art
The San Diego Museum of Art, the region’s oldest, largest and most visited art museum, provides a rich and diverse cultural experience for those seeking the world’s finest art. Located in the heart of beautiful Balboa Park, the Museum’s nationally renowned permanent collection includes Spanish and Italian old masters, South Asian paintings including the Edwin Binney 3rd Collection of Indian paintings, and 19th- and 20th-century American paintings and sculptures.
Book, music and lyrics by Irene Sankoff and David Hein
Directed by Playhouse Artistic Director Christopher Ashley
About Come From Away:
What started as an average day in a small town turned into an international sleepover when 38 planes were diverted there on September 11, 2001. Undaunted by culture clashes and language barriers, the spirited town cheered the stranded travelers with music, an open bar and the recognition that we’re all part of a global family. Directed by the acclaimed Christopher Ashley (currently directing Tony award-winning musical “Memphis in London’s West End”), this is certain to be a spectacular performance.
6:00pm Registration & Networking
6:45pm Marketing the Arts presentation
7:15pm Break
7:30pm World premiere musical, Come From Away
La Jolla Playhouse
2910 La Jolla Village Drive
La Jolla, CA 92037
Directions: http://www.lajollaplayhouse.org/plan-your-visit/directions-and-parking
Parking: $2.
Recap
What a fantastic turnout we had at the Marketing The Arts event with over 50 San Diego marketers in attendance! San Diego AMA’s board member Kirsty Nunez moderated a panel of two well-known and respected marketing leaders in the San Diego arts community. Kari Kovach, Marketing and Communications manager from the San Diego Museum of Art and Mary Cook, Director of Communications at La Jolla from the La Jolla Playhouse took the stage and shared their insights into how they address the unique challenges of the arts world. Attendees learned a lot from their experiences.
Comments