WHY A SOLID VIDEO CONTENT STRATEGY DRIVES ENGAGEMENT AND REVENUE
You know by now content marketing works and video content is an especially effective content format to yields results. So why are so many marketers sluggish to create video content?
Join us on September 16 for an update on the state of video content marketing. Know who is tuning into video, how they’re consuming it and what’s keeping their attention. This event will help get started a video content marketing strategy or help to improve the one you have.
Who should attend? Brand marketers, digital media marketers, entrepreneurs, marketing managers, product marketers, marketing strategists and all marketers who want to maximize the value of video to amplify and drive profitable brand action.
- LEARN the role of video content in your content marketing strategy
- CONNECT with video content expertise and industry peers to learn and grow with
- EXCEL at storytelling and being a brand destination for your audience
GUEST SPEAKER:
- Chris Karcher, Co-founder and CCO at emota
With the soul of a creative director and a filmmaker’s heart, Chris combines the power of storytelling with a penchant for finding the heart of a brand’s story. After spending 15 years in advertising and branding, in 2008, he co-founded emota; a vertically-integrated video content agency, serving a variety of global, national and regional brands with web content, digital video ads, broadcast TV ads, PR content and more.
emota’s vision is about helping brands use video to create emotional connections with their customers and to crack the code of maximizing ROI for video assets. Chris and the emota team have created award-winning video content for global brands including eBay, Petco, Sony, Levi’s, Illumina, Shari’s Berries, and more.
His favorite quote “We are beasts of emotion more than logic. We are creatures of story, and the process of changing one mind or the whole world must begin with ‘Once upon a time…’”-Jonathan Gottschall
Connect with Chris on Twitter today @emotachris
- 5:30 – 6:15pm Registration & Networking
- 6:15 – 7:30pm Presentation & QA
The first beverage is on us! There will be plenty of appetizers to enjoy.
Co-Merge, 330 A Street, San Diego, CA 92101
Map & Directions
FREE PARKING!
Thanks to our friends at LAZ Parking who are providing free parking for attendees of this event! Free parking is available at the lot at the corner of 5th and Ash (1351Fifth avenue). If this lot is full, you may park across the street in the Paul Mitchell lot (but please use this lot only for overflow).
Recap
Did you know the average internet user spends 88% more time engaged with a website containing video content?
San Diego marketers gathered downtown Sep. 16 to learn about one of the hottest topics in their field, video content marketing. Attendees, ranging from seasoned video veterans to beginners looking to upload their first piece of video content, were eager to learn new strategies and make new acquaintances, and the event didn’t disappoint!
Chris Karcher, President and Chief Creative Officer of Emota, started by sharing a wealth of statistics illustrating the importance of video in marketing campaigns today.For example, while Millenial and Gen X YouTube viewership is unsurprisingly high (72% and 58%, respectively), 43% of Baby Boomers are also YouTube viewers.
Chris then took the group through his firm’s three-tiered video content model:
- Reach eyes & ears, for building awareness and increase recall
- Touch hearts & minds, for building trust and preference
- Share information, for sustaining engagement and growing loyalty
A series of engaging case studies illustrated the purpose and power of each type of video campaign. The group also benefited from Emota’s knowledge in the areas of cost-effectiveness and SEO as Chris shared some valuable tips.
Many thanks to Chris and the Emota team, and a special thanks to our event sponsor, TriNet. Check out their Strategic HR Solutions! Thanks also to Co-Merge for hosting the event and to LAZ Parking for providing free parking!
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