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Join the AMA and our great friends at SD Inbound for a live workshop on “Pillar Content Creation” with HubSpot Academy Professor Justin Champion.
CHECK-IN & NETWORKING:
Grab a pint and meet your fellow inbound marketers.
HOUSEKEEPING:
10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!
LATEST NEWS AND UPDATES IN INBOUND MARKETING
Hansen Hunt,
Sr. Inbound Consultant @ SmartBug Media
20 quick minutes to loop you in on what’s happening in the world of inbound, updates that are important to your business, and the hottest trends.
WORKSHOP – PILLAR CONTENT CREATION
Justin Champion,
Principal Inbound Professor @ HubSpot
In this workshop you’ll learn how to efficiently create a conversion-focused pillar resource page through a series of pre-defined content clusters in support of one of your products or services. You’ll finish the class with a mindset of how to leverage your short-term marketing calendar to achieve long term content goals.
Workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.
Learning Objectives:
-Write a clear content mission statement
-Identify a primary buyer persona for your business
-Map the buyer’s journey for your primary buyer persona
-Create a working content cluster outline for a downloadable content offer
-Develop an understanding of how to build a pillar content resource page
GROUP DISCUSSION / WRAP-UP:
An informal Q&A session to address your questions and help you immediately apply what we just discussed.
NETWORKING:
We will hang out at the bar after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially the limitless inbound knowledge of our guest speaker.
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