Just $10 for AMA Members!
Become an AMA Member today and enjoy the discounts and perks only Members receive!
Join the AMA and our great friends at SD Inbound for a live workshop on “Pillar Content Creation” with HubSpot Academy Professor Justin Champion.
CHECK-IN & NETWORKING:
Grab a pint and meet your fellow inbound marketers.
10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!
LATEST NEWS AND UPDATES IN INBOUND MARKETING
Sr. Inbound Consultant @ SmartBug Media
20 quick minutes to loop you in on what’s happening in the world of inbound, updates that are important to your business, and the hottest trends.
WORKSHOP – PILLAR CONTENT CREATION
Principal Inbound Professor @ HubSpot
In this workshop you’ll learn how to efficiently create a conversion-focused pillar resource page through a series of pre-defined content clusters in support of one of your products or services. You’ll finish the class with a mindset of how to leverage your short-term marketing calendar to achieve long term content goals.
Workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.
-Write a clear content mission statement
-Identify a primary buyer persona for your business
-Map the buyer’s journey for your primary buyer persona
-Create a working content cluster outline for a downloadable content offer
-Develop an understanding of how to build a pillar content resource page
GROUP DISCUSSION / WRAP-UP:
An informal Q&A session to address your questions and help you immediately apply what we just discussed.
We will hang out at the bar after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially the limitless inbound knowledge of our guest speaker.