The Story of Storytelling
It seems everywhere we go as marketers we hear the term “Storytelling.” But what is storytelling?
The idea of a story is based on a structure that has been around for thousands of years. And though the stories may change, the structure stays the same.
In the next Video Marketing SIG Emmy award winning writer, producer, and editor Michael Towe will share how he uses story structure, and emotional storytelling, to help his clients connect with their audience.
You’ll learn basic story structure, why telling a story is an impactful way to reach an audience emotionally, and why you want to grab their emotions in the first place.
Speaker: Michael Towe
Speaker Bio:
Michael Towe is the owner of M2 Digital Post Inc. a video production and creative company in Santee, CA. He has worked as a writer, editor, and producer for over 25 years specializing in corporate, broadcast and film production. In that time he has been awarded 13 Telly Awards and 5 Emmy’s for his work. Michael believes that when it comes to telling stories emotion is the key.
Snacks and beverages will be included.
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Questions? Please contact us: [email protected]
Michael Towe is the owner of M2 Digital Post Inc. a video production and creative company in Santee, CA. He has worked as a writer, editor and producer for over 25 years specializing in corporate, broadcast and film production. In that time he has been awarded 13 Telly Awards and 5 Emmy’s for his work. Michael believes that when it comes to telling stories emotion is the key.
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