Lauded as one of the first big brands to successfully interact in the digital space back in 2008, Whole Foods Market has expanded its presence to engage with fans in highly relevant ways through all of the top social channels existing to date. As of February 2013, the grocer has an audience of more than 4.5 million people through Twitter, Facebook, Pinterest, Instagram and Tumblr.
How do they do it? Michael Aaron Bepko, the brand’s Global Community Manager, speaks on how they navigate the ever-changing social landscape, their approach to content & community and how these digital networks help meet business objectives.
- Navigating the ever-changing social landscape
- How to approach the content with communities
- How social actually connects to your business objectives