Marketing Manager

UC San Diego

UC San Diego

Marketing Manager

Salary Range: $59,700 – $85,000/year


The award-winning University Communications Marketing department at UC San Diego leads and develops sophisticated, collaborative engagement opportunities between the University and its various audiences. This diverse and highly specialized team of professionals guides stewardship of the university’s prestigious brand by overseeing brand usage, mitigating and managing risk and leading evaluation and execution of university licensing, trademark and sponsorship opportunities.


The department comprises communications experts across alumni relations, special events, athletics, health sciences and advancement who build trust with the university’s constituencies in meaningful and measurable ways that advance the university’s transformation and growth objectives. As a critical connection point, these leaders drive the development of creative, integrated campaigns and experiential events and activities that exemplify and uphold the university’s brand and build Triton ambassadors for life.


University Communications marketers also manage the university’s communications and advertising agency relationships to ensure institutional alignment across the academic campus and university medical organizations.


Reporting to the Executive Director of Marketing, the Marketing Manager is a strong marketing strategist and writer with experience developing, implementing and evaluating marketing plans to support a diverse array of institutional programs and objectives, including behavior change campaigns, community events, academic ceremonies, areas of research, and other outreach opportunities.


This is a writing intensive position that requires experience and expertise in both creating and executing strategic marketing communications. The Marketing Manager works closely with colleagues to create comprehensive marketing strategies, messaging, and communication plans. Researches and writes compelling, engaging, and audience-appropriate content in support of that strategy and collaborates with creative staff in the creation of marketing collateral including printed promotional materials, websites, videos, digital advertising, emails, e-newsletters, and internal publications.


The Marketing Manager works closely with the Executive Director to manage the advertising and media agency relationships; serves as a strong facilitator and liaison to ensure alignment with and advance the institutional mission and goals. Promotes a culture of equity, diversity and inclusion, respect and superior customer service to internal and external constituents. Actively, deliberately and thoughtfully infuses inclusivity and diversity throughout university communications.



• Bachelor’s degree in related area and/or equivalent experience/training. Three (3) years of relevant experience.

• Knowledge of all aspects of communications, preferably marketing communications, including strategic planning and evaluation of various media channels, technical aspects and requirements of various channels, and most appropriate and effective applications.

• Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications.

• Advanced project management, organizational and problem recognition, avoidance and resolution skills.

• Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans.

• Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences.

• Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences.

• Knowledge of location protocols and channels for communication internally and externally.

• Solid written, verbal, interpersonal communications, active listening and political acumen skills. Strong skills in interpersonal communications to interact effectively with a variety of clients, colleagues and vendors. Proven excellence in interpersonal relations with skill to work with a wide variety of university and off-campus personnel. Ability to use tact, diplomacy and discretion with emphasis on flexibility and professionalism and treating all with dignity, equity, inclusion, and respect. Ability to foster the Principles of Community

• Advanced knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation and advanced skills to write clear, lively, engaging, compelling and effective copy in a variety of styles appropriate to target audiences and the broader public.

• Demonstrated ability to oversee the creation and distribution of relevant and appropriate institutional marketing communications efforts supporting the promotion of programs and services through strategic planning, research, writing, content development and collateral production.

• Demonstrated ability to design and implement comprehensive communications plans for single events and major programs, including defining goals, identifying target audiences and creating and implementing communication plans and timelines.

• Strong demonstrated ability to lead projects and programs to completion, determining priorities and demands of diverse constituents. Strong ability to set priorities that accurately reflect the relative importance of job responsibilities and take into consideration deadlines, competing requirements and complexity.

• Knowledge of the proper use of the English language. Knowledge of style guides (Chicago, AP) as they apply to language use and practice. Editorial skills to rewrite or recast copy that is ambiguous, unorganized, or mechanically faulty.

• Strong skills in collaboration to best meet project goals and objectives of clients.

• Demonstrated competency and commitment to equity, diversity and inclusion.

• Ability to work independently as well as a member of a creative and production team.



• Marketing communications experience in a higher education environment or nonprofit organization.



• Job offer is contingent on clear Background Check.


Our employees enjoy competitive compensation packages and educational opportunities in a diverse, stimulating workforce.


This position is eligible for full benefits first day of hire:

a) Health/Dental/Vision Insurance.

b) Vacation/holidays (15 vacation days & 13 paid holidays a year).

c) Work/Life Balance.

d) UC Retirement Plan.

e) Pet Insurance.


For more information about UCSD Benefits visit and Work/Life visit


To calculate an approximate value of the UC Total Compensation package, please click here


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The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see:

Salary Range: $59,700 - $85,000/year

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