Are you a member of the AMA San Diego ecosystem with a custom piece of content you’d like to post here? We publish original articles from our volunteers, members, sponsors and speakers. If you’re interested, tell us about your topic and target audience before you submit: content [at] sdama.org.
What makes a brand like Patagonia successful? In a word: purpose. In an age where social, societal, environmental and health issues pervade, it’s more important than ever for brands to invest in their purpose...
Although things are somewhat returning to normal these days, the impact of the COVID-19 pandemic is still crystal clear across nearly all industries. Unfortunately, some sectors – like travel, construction, and even advertising –...
How do you update content? Old blog posts – what are you supposed to do with them? They’re still pulling in links, but they’re not as up-to-date or polished as you’d like them to...
Let’s start with a common question: What is a good content strategy? Your content strategy is how you plan, create, distribute and measure the content that your business produces. An effective content strategy requires...
The future of digital marketing is always a bit murky – but it’s especially murky these days. Even as vaccines roll out, COVID-19 has prompted many, many questions around the world, in industries of...
By now you’ve probably heard that it’s far more expensive to convert a new customer than it is to retain a former one – and B2B customer retention is no exception. But did you...
Welcome back to another episode of This Week in Marketing! On the 10/6 installment, I have the pleasure of speaking with Jason Bynum, Marketing lead at Vapor Empire – a full-service vape supply store....
The 9/22 episode of This Week in Marketing comes to you (like most of the shows we’ve done this year) from the comfort of our home offices. In this episode, I welcome Aaron Williams...
Positioning: Things not to do • Don’t position yourself against a blank wall. • Don’t position your self with a bright light or window behind you. • Don’t position your laptop or phone below...
Photo by Gustavo Fring from Pexels For most of the past year, the basic fabric of daily life has been affected by our fight with COVID-19. As the pandemic continues unabated in the United States, people are...
