4 Marketing Strategies to Boost Your B2B Customer Retention Rates
By now you’ve probably heard that it’s far more expensive to convert a new customer than it is to retain a former one – and B2B customer retention is no exception. But did you...
Are you a member of the AMA San Diego ecosystem with a custom piece of content you’d like to post here? We publish original articles from our volunteers, members, sponsors and speakers. If you’re interested, tell us about your topic and target audience before you submit: content [at] sdama.org.
Knowledge
Conquering the Stigmatic Marketing Tasks of the Vape Industry
Welcome back to another episode of This Week in Marketing! On the 10/6 installment, I have the pleasure of speaking with Jason Bynum, Marketing lead at Vapor Empire – a full-service vape supply store....
Navigating the Mysterious Challenges of Healthcare Marketing
The 9/22 episode of This Week in Marketing comes to you (like most of the shows we’ve done this year) from the comfort of our home offices. In this episode, I welcome Aaron Williams...
Best Practices for Zoom/Mobile Phone Recording
Positioning: Things not to do • Don’t position yourself against a blank wall. • Don’t position your self with a bright light or window behind you. • Don’t position your laptop or phone below...
Connecting with Customers in a COVID-era Buyer’s Journey
Photo by Gustavo Fring from Pexels For most of the past year, the basic fabric of daily life has been affected by our fight with COVID-19. As the pandemic continues unabated in the United States, people are...
What Role Does Digital Marketing Play in Emphasizing Social Responsibility?
Did you know that up to 35 percent of employees are reconsidering their current jobs because their companies are not using social marketing to address societal issues? If internal employees are feeling the pressure...
5 Easy Ways to Qualify Your Website Content for Strong SEO Results
Nailing those top few slots on the search engine results pages (SERPs) is imperative if you want to drive in relevant, converting traffic. But for smaller companies, this seems nearly impossible. After all, competition...
How to Ensure Your Influencer Marketing Campaign Goes Off Without a Hitch
If you take a casual scroll through any social network, you will likely come across an example of influencer marketing. Influencers everywhere these days and for all types of products, from clothing to skincare...
The 4 Most Common Lead Nurturing Mistakes You’re Probably Making
Lead nurturing has been the everlasting challenge for both B2B and B2C entities. HubSpot’s State of Marketing report has even deemed this to be the most difficult aspect in marketing. According to a 2018...
Pandemic Marketing: 4 Major Ways COVID-19 is Changing Digital Marketing
Are you sick of hearing about COVID-19 yet? It seems like everywhere you turn around you see or hear something about the global pandemic. In the business world, it’s all about “pandemic marketing”. Sadly,...
