In this podcast we focus on B2B Content Marketing including strategies, persona building, the buyer’s decision funnel and then some real world examples from a leading software company.
Featured in this podcast:
Host:
Shelley Callahan, Past President, San Diego AMA and Senior Marketing Manager, Mitchell International
Guests:
Tim Grenda, Senior Program Strategist, Elevator Agency
Sandra Piccillo, Senior Marketing Manager, Mitchell International
1 B2B Content Marketing – Strategy
2 B2B Content Marketing – Strategy and Personas
3 B2B Content Marketing – Buyer Journey
4 B2B Content Marketing – Successful Case Study
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