B2B Content Strategy: It’s All Over the Funnel

In this episode, Jeremy Durant of BOP Design discusses the B2B content marketing landscape and why companies are investing in content strategies.  We discuss the benefits of including content in your digital strategy and how to think about content with respect to the purchase process.  What kind of content do you want to provide just before a deal closes?  Listen and find out.

  • Jeremy Durant – Principal, BOP Design

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