Digital Analytics: What, Why and Who to Measure

In this podcast, host Shelley Callahan speaks with digital analytics guru Nicole Leite about common analytics misconceptions, target audiences, reporting and insights.

Nicole Leite, digital analyticsNicole is a digital analytics strategist who prides herself in helping brands develop digital measurement solutions that align with their business goals and objectives. Her experience is concentrated in measurement strategy, tool implementation, development and training, governance and thorough analysis.

Nicole has spent the past ten years working for digital marketing agencies in San Diego, consulting for nationally recognized brands including WD-40, Amazon, Intel, Qualcomm, CBRE, Holland America and many more. Most recently, her passion for digital analytics has allowed her to venture out on her own to continue providing her expertise to help companies be more data driven. Learn more about her at


Segment 1: Common Analytics Misconceptions


Segment 2: Target Audiences


Segment 3: Reporting


Segment 4: Insights