Four tips for demonstrating the value of a career development opportunity
You’ve just found something that you know could propel your professional growth and increase your value as an employee. You’re super excited about the opportunity, but then, BAM! It hits you. You have to convince your boss to pay for it.
If you’d rather walk through fire than broach this subject with your manager, don’t despair. There are techniques for talking to your boss about supporting your career development, whether it’s getting a certificate in social media, signing up for an inbound marketing webinar, or attending an amazing conference.
After all, it’s in your boss’s interest. According to a recent survey on employee satisfaction conducted by the Society for Human Resource Management, career development is beneficial for both employees and employers. Beyond just helping employees acquire new skills, it brings several advantages to employers.
“Developing more well-rounded employees by preparing them to better handle tasks and be successful in their roles helps organizations become more effective and efficient,” the study states.
To get your boss to approve the funding for a professional growth opportunity, you must do two things:
- Demonstrate the benefits of the opportunity to your organization;
- Persuade your boss that it’s worth the investment of time and money — and that you’re the right person to invest in.
How do you do that? By doing your homework and being prepared! Here’s what you need to communicate to your manager, using a conference as an example:
- Show the ROI: Review the agenda of the conference you want to attend and figure out which sessions relate to your company as well as your organization’s long- and short-term goals or strategic plan. You need to explain to your boss how your company will benefit from the knowledge you gain from the conference. This will help justify your attendance.
- Compare the cost: Compare the cost and related expenses of the conference to other conferences on similar topics. If it’s in San Diego, for example, you won’t have to worry about airfare, hotel or car rental.
- Explain the business potential: Consider the doors that could open through your attendance. What business opportunities could you develop from establishing connections with industry professionals and partners? These should be good not just for you, but for your company or team as well.
- Have a plan for sharing what you learn: Sure, you’ll be going to the conference, but you’re attending on behalf of your team and you’ll share the take-aways with them. Suggest to your boss how you plan to do that. Maybe it’s a blog post, a page on your website, or a meeting with your colleagues. Perhaps you could turn it into a webinar and a slide deck for others in your company. Bottom line: The smarter you are, the better it is for your organization!
Next Step: Choose a Conference
Now that you know what it takes to convince your boss to support your professional growth, it’s time to select a conference that’s a good fit for both you and your organization. Why not San Diego AMA’s 2016 Art of Marketing conference November 3rd in San Diego?
As marketers, our job is to drive and convert traffic while maintaining a healthy ROI. Easy enough, right? Well, not if you’re unable to attribute your efforts, track consumer interactions throughout the funnel, and continuously iterate on your strategy — also affectionately known as ‘closing the loop’. Without these insights, when it comes time to allocating your precious marketing budget, you might as well be throwing darts in the dark.
At the 6th annual San Diego AMA Art of Marketing conference, experts from across the industries will share practical strategies and core components needed to close the loop. Make smarter marketing decisions based on data to achieve your business goals, drive traffic more efficiently and effectively, and convert customers into long-lasting relationships. Sample sessions include:
- Tactics to drive top-of-the-funnel awareness
- Technology solutions to nurture leads
- Solving the CRM challenge
- Web and campaign analytics: what to track and how to adjust
- Discovering insights to enhance the customer journey
- Creating a culture of agile strategic planning
Does that sound good? Watch this space and be ready to take advantage of discounted early-bird registration. See what sessions would benefit your professional growth and enhance your organization’s marketing. Then prepare to convince your boss, using the techniques you learned above.
Of course, if you don’t need to talk to your boss, then go right ahead and register!
Bonnie is a professional copywriter at Hear Ye! Writing, specializing in case studies, white papers, articles, blogging, web content and ghostwriting. When she’s not writing, you can find her hiking around San Diego, reading about the Founding Fathers, or planning her next trip in the camper with her husband.