This week we’re talking about reputation management with our guest, Alan Bush, VP of strategy for Ignite Visibility. Listen in for tips on everything from SEO, platforms to use, free tools, and more!
Reputation Management – A How-to Guide inside of a Podcast
Section 1: Alan discusses his role as VP of Strategy at Ignite visibility. We start to jump into a discussion about the business value behind reputation management. It’s important to focus on personal brand reputation management and company brand reputation management as there is a difference between the two!
Alan discusses the tool knowem.com that help find social media handles. Here is a list of other tools that can assist with social media and reputation management:
- Google Alerts, tracks mentions of your name and brand
- Ifttt.com, an automation tool that connects to multiple devices and platforms
- Hootsuite, a tracking tool for social media management
Section 2: The segment opens up with a conversation about when to hire someone for reputation management. Alan emphasizes the importance of reviews for SEO and discusses some of the differences between local and national rankings. We also briefly discuss how to put reviews on your website in order to improve rankings.
Section 3: Segment three focuses on the impact responding to reviews has on SEO. According to Google, it helps (woh, spoiler alert). We then talk about some strategies for responding to negative reviews.
Section 4: In the last segment, we discuss the challenges businesses may face along with some solutions. Don’t be afraid to respond to reviews, even the negative ones. We also dive into how to deal with reviews that are coming up on branded search results.
Don’t forget that reputation management should fall into a section of your strategic communication plan!
Who are these hosts anyway?
Sam Wheeler: Sam is the co-host and a marketing expert with a love for the digital realm. He supports brands with their marketing efforts in several countries and has worked with some of the smallest brands and some of the largest. His current projects include supporting car dealerships like Houston North’s Mercedes Benz and several other California such as Fog Coast Productions.
Kevin Svec: Kevin is the co-host of This Week in Marketing and a content manager with E2M Solutions. He loves to write about his adventures and recently started his own travel blog. You can find his most recent blog about traveling to Europe, here.