Omni-channel Marketing

San Diego marketing podcast

From left, Bill Winn, John Faris, Mary Beth McCabe

Awareness, analysis & attribution in a rapidly changing world

San Diego AMA’s flagship fall event, the Art of Marketing conference, takes place November 3 at the Marriott Del Mar. In a preview of a highly-anticipated panel discussion, panel moderator Mary Beth McCabe of National University and panelist John Faris of Red Door Interactive dropped by the wsRadio studio to talk Omni-channel Marketing.

We discussed changing consumer behaviors in regard to media consumption, technology and mobile; the many different flavors of the customer journey and implications of the crossover between digital and retail; and examples of brands doing interesting things in omni-channel, including a local auto dealer and a national cookware and gourmet foods retailer.

Segment 1: Changing Consumer Behaviors


Segment 2: Omni-Channel Marketing Defined


Segment 3: Attribution & ROI


Segment 4: Omni-channel in Action


Join us for the big event! At the 6th annual San Diego AMA Art of Marketing conference, experts from leading brands and agencies will share their insights into “closing the loop.” You’ll gain practical strategies and ideas to:

  • Make smarter marketing decisions based on fact to achieve your business goals
  • Drive traffic more efficiently and effectively
  • Convert customers into long-lasting relationships