From left, Bill Winn, John Faris, Mary Beth McCabe
Awareness, analysis & attribution in a rapidly changing world
San Diego AMA’s flagship fall event, the Art of Marketing conference, takes place November 3 at the Marriott Del Mar. In a preview of a highly-anticipated panel discussion, panel moderator Mary Beth McCabe of National University and panelist John Faris of Red Door Interactive dropped by the wsRadio studio to talk Omni-channel Marketing.
We discussed changing consumer behaviors in regard to media consumption, technology and mobile; the many different flavors of the customer journey and implications of the crossover between digital and retail; and examples of brands doing interesting things in omni-channel, including a local auto dealer and a national cookware and gourmet foods retailer.
Segment 1: Changing Consumer Behaviors
Segment 2: Omni-Channel Marketing Defined
Segment 3: Attribution & ROI
Segment 4: Omni-channel in Action
Join us for the big event! At the 6th annual San Diego AMA Art of Marketing conference, experts from leading brands and agencies will share their insights into “closing the loop.” You’ll gain practical strategies and ideas to:
- Make smarter marketing decisions based on fact to achieve your business goals
- Drive traffic more efficiently and effectively
- Convert customers into long-lasting relationships
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