5 Ways to Free Your Mind During Brand Development
Frank Cowell of elevator Agency on 3.7.2013 When doing brand development, whether for a new brand or a brand refresh, it’s important to get yourself in the right frame of mind in order to...
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Knowledge
Testing The Marketing Water, Look Before You Leap
Most marketers know the value of advertising pre-testing. Pre-testing is the testing of a questionnaire, advertisement on respondents selected from the target market before using it in a full-scale research study, campaign (Def). Advertising...
Marketing Research in a Changing World
Segment 1 Segment 2 Segment 3 Segment 4 In this episode we give you an overview of the marketing research industry, and discuss today’s industry techniques and how they have been affected by technology...
Cause Marketing Panel
Segment 1 Segment 2 Segment 3 Segment 4 Listen to this dynamic team of cause marketing professionals tell you what cause marketing is all about, how it got started, what it looks like today,...
So You Own a Domain Name? Here’s How It All Works
by Joseph Freeman on 2.19.2013 There was a time not so long ago when terms like “domain name”, “A Record”, “server”, and “DNS” were reserved for IT departments, poorly designed chatrooms, and the occasional...
Six Tips to Maximize Your Segmentation ROI
Shrewd marketers segment their existing and/or potential customers to maximize their return on investment (ROI). We all know we cannot sell our product or service to everyone. Trying to do so is a costly...
“I Don’t Want to Listen to You, But I’ll Listen to Your Stories.”
Find the stories in your organization. Then turn them into marketing content. The biggest problems around creating new, interesting content are: Finding time to do it consistently. Finding talent to do it “magnetically.” Finding...
