Recap: 2016 Art of Marketing Conference

Another year, another fantastic #SDAOM!

The focus of this year’s Art of Marketing conference was “Closing the Loop”. This means measuring what’s working and what’s not in a marketing campaign and applying those learnings to make our efforts smarter and more successful. And just as the outcome of this approach is enhanced value to the enterprise, #SDAOM 2016 provided enhanced value to the careers of San Diego marketers!

Check out the highlight video below, and the recap of the day underneath. Find event photos here and presenter materials on the San Diego AMA Slideshare page.



Pre-#SDAOM Mixer

We got things kicked off Nov. 2 with an evening of cocktails and a networking activity led by Gary Ware of Breakthrough Play. Gary used interactive games to help attendees connect with their inner child and each other in preparation for the big event.


AM Keynotes

The conference started with a bang with back-to-back morning keynotes. Gordon Fowler of 3fold Communications entertained the crowd with his thoughts on generational motivations, while Hubnami’s Aaron Carpenter talked about building inspirational brands like The North Face.


Morning Breakouts

Our breakout sessions educated attendees on strategies and tactics for closing the loop throughout the sales funnel. According to reviews, our experiment with customizing sessions for preferred learning styles was a success.


Lunch Keynote

In our lunch keynote, Chris Goward of Wider Funnel explained why the future belongs to the optimizers.



Our exhibitors were on point! More than 20 exhibitors educated attendess on innovative marketing tools, services and professional development opportunities.


Afternoon Breakouts

We continued to work our way through the customer funnel after lunch.


Afternoon Panel

For the final session of the day, Rob Fuggetta led an impressive panel of experts to unleash brand advocates. The lucky attendees learned to identify, mobilize, and measure the brand advocates’ ROI.


Parting Words

Once again, many thanks to our sponsors and volunteers, we couldn’t rock this amazing event without you!