We promised the best Art of Marketing conference ever and attendees told us the event delivered!
Nearly 300 attendees enjoyed a full day of learning the ‘next practices’ driving successful agile marketing and networking with San Diego’s most connected marketers. Check out the highlight video and blow-by-blow recap below, with credit to our attendees via Twitter:
Great event today @SanDiegoAMA – quality content and company. #SDAOM
— BJ Cook (@BJ) November 13, 2015
Thank you @SanDiegoAMA for a great conference today! So pumped to make 2016 fantastic! #sdama #SDAOM
— Candace Lance (@candace_lance) November 13, 2015
Great time networking & learning at the #SDAOM Conference today! sandiegoama @ San Diego Marriott Del… https://t.co/fTzYqN6mBO
— Elishia Ortiz (@Elishia_Ortiz) November 12, 2015
Pre-#SDAOM Mixer
We got things kicked off right Nov. 11 with an evening of networking and cocktails at Il Fornaio in Del Mar.
It’s a full house tonight at the #SDAOM Pre-Mixer! Register for tomorrow’s event https://t.co/KvggiMY8vT pic.twitter.com/HktFk0pr5f
— San Diego AMA (@SanDiegoAMA) November 12, 2015
AM Keynote
The conference proper started with a bang as our morning keynote, Maxwell Luthy of Trendwatching.com, amazed the audience with the incredible trends he sees affecting marketers in 2016.
Consumers aren’t behaving like they should. Demographics are dead. @MaxLuthy, I ❤️ you! #SDAOM
— Julie Lyons (@Julie_Zenzi) November 12, 2015
#SDAOM #morningkeynote @trendwatching Which aspects of your company culture would you put up on a billboard? Great question!
— Mamba Italiana (@mambaitaliana) November 12, 2015
Breakouts
Our breakout sessions covered four cutting-edge content tracks: inbound marketing, paid acquisition, insights & analytics, and brand management & integrated communications. Remarkable marketing innovations came fast & furious from our thought-leading speakers throughout the day:
Great #social & #sem stats from @SOCi_Tony & @DerickDowns at #SDAOM. Love this: 50% of every local search ends in foot traffic. @SanDiegoAMA
— Shelley Burns (@shellsandiego) November 13, 2015
“Embrace learning over execution” – @JeremiahGardner #SDAOM
— Danielle Savich (@Yeller5d) November 12, 2015
Getting great resources in the #SDAOM #contentmarketing session!
— Wendy M Grant (@WendyMGrant) November 12, 2015
Lunch Keynote
In our lunch keynote, AMA national CEO Russ Klein reinforced the importance of innovation in marketing:
“Don’t be a karaoke marketer. Sing your own song.” -Russ Klein, @SanDiegoAMA #SDAOM #lunchandlearn
— SplashU (@SplashOPM) November 12, 2015
LOUDtables
In our post-lunch special interest networking sessions, we broke into groups exploring everything from employee advocacy to generational marketing, from media planning to professional development. We solved business problems, built relationships and had plenty of fun along the way.
Check out our sponsor @Domotalk at our #Loudtable about Dashboarding and data visualization. #SDAOM pic.twitter.com/ksLWkpwO6b
— Anetra Henry-Hunting (@TheHuntingGroup) November 12, 2015
Learning Throughout the Day
Attendees visited with nearly 20 exhibitors who educated us on innovative marketing tools, services and professional development opportunities.
Excited to be at the SD AMA Art of Marketing Conference! Come check out our table to learn more about us #SDAOM pic.twitter.com/DdWFi4FU8Q
— SDSU Marketing (@SDSUMDM) November 12, 2015
And, of course, with video such a critical part of content marketing today, our friends at Groovy Like a Movie chronicled all the goings-on.
The @thinkfeeldo team putting in work at #SDAOM pic.twitter.com/yaua0A6vw3
— Groovy Like a Movie (@thinkfeeldo) November 12, 2015
Afternoon Panel
In our #Agile Marketing Panel, Petco’s Susan Dawson, the AMA’s Russ Klein, Intuit’s Nancy Lee and RocketFuel’s Mark Torrance explained why it’s so critical to adopt an agile mindset in marketing today.
The best #digital #marketers are ego-less, not attached to their ideas #agile #SDAOM @NancyLeeIntuit, VP, @Intuit pic.twitter.com/O1lowuXiUh
— David Palmer (@DavidPalmer82) November 13, 2015
Wrap-up
As we neared the end of the day, we handed out raffle prizes from our exhibitors and awarded a one-year AMA membership for the #SDAOM tweet of the day to Haley Beuligmann, who posted this gem during Maxwell Luthy’s morning keynote:
Only an hour in and I’ve already learned when I’m gonna die, but I can order pizza with a tweeted emoji so it’s a #win #SDAOM
— Haley Beuligmann (@haleybailybaby) November 12, 2015
Finally, we closed with the all-important evening cocktail reception, a last opportunity to relive highlights, network and share some laughs.
Thanks all for a great #sdaom! #thebarisopen #workhardplayhard pic.twitter.com/wXYe6MHdQC
San Diego AMA (@SanDiegoAMA) November 13, 2015
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