We promised the best Art of Marketing conference ever and attendees told us the event delivered!
Nearly 300 attendees enjoyed a full day of learning the ‘next practices’ driving successful agile marketing and networking with San Diego’s most connected marketers. Check out the highlight video and blow-by-blow recap below, with credit to our attendees via Twitter:
— BJ Cook (@BJ) November 13, 2015
— Elishia Ortiz (@Elishia_Ortiz) November 12, 2015
We got things kicked off right Nov. 11 with an evening of networking and cocktails at Il Fornaio in Del Mar.
The conference proper started with a bang as our morning keynote, Maxwell Luthy of Trendwatching.com, amazed the audience with the incredible trends he sees affecting marketers in 2016.
— Julie Lyons (@Julie_Zenzi) November 12, 2015
— Mamba Italiana (@mambaitaliana) November 12, 2015
Our breakout sessions covered four cutting-edge content tracks: inbound marketing, paid acquisition, insights & analytics, and brand management & integrated communications. Remarkable marketing innovations came fast & furious from our thought-leading speakers throughout the day:
— Danielle Savich (@Yeller5d) November 12, 2015
In our lunch keynote, AMA national CEO Russ Klein reinforced the importance of innovation in marketing:
— SplashU (@SplashOPM) November 12, 2015
In our post-lunch special interest networking sessions, we broke into groups exploring everything from employee advocacy to generational marketing, from media planning to professional development. We solved business problems, built relationships and had plenty of fun along the way.
— Anetra Henry-Hunting (@TheHuntingGroup) November 12, 2015
Learning Throughout the Day
Attendees visited with nearly 20 exhibitors who educated us on innovative marketing tools, services and professional development opportunities.
And, of course, with video such a critical part of content marketing today, our friends at Groovy Like a Movie chronicled all the goings-on.
— Groovy Like a Movie (@thinkfeeldo) November 12, 2015
In our #Agile Marketing Panel, Petco’s Susan Dawson, the AMA’s Russ Klein, Intuit’s Nancy Lee and RocketFuel’s Mark Torrance explained why it’s so critical to adopt an agile mindset in marketing today.
As we neared the end of the day, we handed out raffle prizes from our exhibitors and awarded a one-year AMA membership for the #SDAOM tweet of the day to Haley Beuligmann, who posted this gem during Maxwell Luthy’s morning keynote:
— Haley Beuligmann (@haleybailybaby) November 12, 2015
Finally, we closed with the all-important evening cocktail reception, a last opportunity to relive highlights, network and share some laughs.