For knowledge-sharing, inspiration and connections between cause marketing experts, purpose-driven brands and nonprofits, we couldn’t have wished for a better day than the 2016 Cause Conference™.
Check out the highlight video and full-day recap below.
Kickoff Cocktail Reception
#CauseSD started with Wednesday evening purpose-driven preview. First, we were thrilled to award our annual Parker Pike Nonprofit Marketing Scholarship to UCSD student Rhianna Basore.
Congrats #CauseSD scholarship winner @rhiannab! You are awesome! pic.twitter.com/DoNYqlLOGe
— Kinetic (@KineticGroupUS) May 19, 2016
Then, Katie Wallace shared how purpose is at the very core of New Belgium Brewing’s company culture.
Of world’s 100 largest economies, 37 are businesses. – Katie Wallace, @newbelgium. #CauseSD #marketing pic.twitter.com/3igWYWuQpZ
— Grant Wright (@Grant_Wright) May 19, 2016
And Bea Boccalandro of Veraworks described the way smart brands are engaging employees through job purposing.
Always impressed by the ways @BBoccalandro engages audiences while spreading the vision of job purposing. #causeSD
— Bree von Faith (@breevonfaith) May 19, 2016
AM Keynote
Globally-recognized social entrepreneur Aaron Hurst got us kicked off Thursday morning by telling us all about “The Purpose Economy”. Aaron made a strong case that humans are genetically wired for purpose!
@Aaron_Hurst Thank you for coming to #CauseSD and speaking on #purpose in the workplace pic.twitter.com/Q9OfNZ0giC
— Community Boost (@CommunityBoost) May 19, 2016
Breakout Sessions
A variety of interactive presentations and panels throughout the day gave attendees a chance to explore all aspects of cause marketing, employee engagement and for-profit/nonprofit partnerships.
Great discussion w/ @susanluehrs @WellsFargo Mrktg Mgr on @SanDiegoAMA “Magnify your Impact” panel #CauseSD pic.twitter.com/btbhcpPJry
— Luis Gonzalez, MA (@LGonzalezWF) May 19, 2016
.@FarronLevy of @TrueImpact shares #measurement principles #CauseSD pic.twitter.com/W3MleuUK9N
— Wilda Wong (@Wilda_Wong) May 19, 2016
Engaging marketers, nonprofit organizations & local businesses on partnership for success at #CauseSD @NevilleB108 pic.twitter.com/Hl2NYiyW4T
— Mission Fed (@MissionFed) May 19, 2016
Lunch Keynote
Bethany Joy Clark explained how purpose is at the heart of everything TOMS does. The company was founded on the promise of “one to one”. For every pair of shoes purchased, another pair is delivered to a person in need. TOMS has expanded the promise from shoes to eyewear, and is now trying its hand at coffee.
Excited to be here at the Cause Conference #causeSD. Now on stage @itsbethanyjoy from @TOMS
— Julien Brandt (@Julienbrandt) May 19, 2016
Workshops
Attendees got a chance to kick the tires on their marketing knowledge and strategies through the mid-day Unconference and LOUDtables.
.@WeInGoodCo leading the Unconference Roundtable on Purpose and Profit. #CauseSD #sdama #causemarketing #nonprofits pic.twitter.com/JsYLXAGqXi
— Amanda Nelson (@MandaVision) May 19, 2016
Afternoon Panel
An all-star group of purpose-driven businesswomen explained how their brands have embedded purpose into their company cultures and how this has benefited them in terms of brand reputation, employee engagement and ROI. Our thanks go to Karen Archipley of Archi’s Acres, Victoria Fiore of Plum Organics, Darcy Shiber-Knowles of Dr. Bronner’s and Katie Wallace of New Belgium Brewery for this fascinating discussion.
Love seeing the all-women, values-driven panel at #CauseSD! pic.twitter.com/Ykl3uaNnTY
— Shelly Bowen (@Shelbow) May 19, 2016
Video Contest Winner
Congratulations go to Workshop for Warriors, which provides veterans and transitioning service members advanced manufacturing training and industry-recognized certification for careers in welding, machining and fabrication at no cost to our veterans. Workshop for Warriors won a $5,000 professional video production package courtesy of M2 Digital Post.
Throughout the Day
Attendees had plenty of time to network and find out how our sponsors could aid their cause marketing efforts. All the while, our friends at Groovy Like a Movie chronicled the goings-on.
@spansky catching up with other co-founders of #CauseSD @AllisonPR pic.twitter.com/jYotDYVE8p
— Maria Camila Portela (@camiportela) May 19, 2016
Looking forward to updates on cause marketing & partnership legal compliance @DonationMatch @forpurposelaw #CauseSD pic.twitter.com/bzq5egOjfq
— Renee Zau (@reneezau) May 19, 2016
Short girl problems @SanDiegoAMA #CauseSD @YMCASanDiego pic.twitter.com/mc38TBKBtx
— Courtney Pendleton (@Shortney) May 19, 2016
Bootcamps
On Friday, our first-ever #CauseSD bootcamps gave attendees a chance to develop and refine their cause marketing strategies and plans.
Thank you Organic SEO @Julienbrandt and @SamKerstetter for hosting a great SEO and social media bootcamp #CauseSD! pic.twitter.com/u5w6ZQU0O0
— For Purpose Law (@forpurposelaw) May 20, 2016
Thank you!
Once again, our utmost gratitude goes to all the speakers, sponsors, attendees and volunteers without whom the West Coast’s premier cause marketing event just wouldn’t be the same!
More!
Find speaker presentations on San Diego AMA’s Slideshare page.
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