Strategic Communications in the Digital Age

Welcome to the first “This Week in Marketing” podcast of 2019! We have a great show on strategic communication!

Heads up — the Art of Marketing conference is April 5th, 2019 and it will be held at the Marriot Del Mar. It is at a great location and it will be a wonderful networking event. Also, another great opportunity to see what the variety of speakers, already lined up, have to say.

Today we are covering a very fun topic: Strategic Communication & Marketing Plans


While we have covered Strategic Marketing before, we wanted to look at this monstrous topic a break down a crucial aspect of it: Marketing Plans backed by KPIs

Our guest today is Jack Chirrick of Now You Know

Jack-ChirrickJack is the principal of Now You Know, a consulting agency based here in San Diego. They specialize in marketing communications and work with nonprofits and small to mid-sized for-profit corporations to help them develop sustainable communications activities supporting their business goals. With more than two decades of strategic communications and leadership experience, Jack adopts an integrated marketing communications approach by aligning public relations, marketing, and advertising activities across multiple channels to create brand consistency and cohesive messaging to build strong relationships with target constituencies.

Segment Topics:

  • Segment 1: Why you need a strong strategic marketing plan
  • Segment 2: What it entails to have a strategic marketing plan
  • Segment 3: Then building up to key performance indicators
  • Segment 4: Defining success and ROI


It is crucial to build up an overarching plan that aligns and helps streamline the execution of all marketing campaigns. To help streamline this process, it is important to highlight your key performance indicators. Having these as your main target, this will help build stronger campaigns and strengthen the effectiveness of your marketing channels.

Listen to the full show below:


Jack was generous enough to provide some awesome resources for further reading. Check them out below:

  • Strategic Communications Planning for Public Relations and Marketing: Book Here
  • Strategic Communication (New Agendas in Communication Series): Book Here
  • The New Rules of Marketing and PR: Book Here
  • Article from IABC on Communication: Article Here

Thanks for listening and keep the momentum going in 2019!

About the Show & Host:

This Week in Marketing is all about the digital front. Sam Wheeler, the co-host, loves to bring in guests that can support our local community. Sam is currently the director of partnerships with Inseev Interactive in San Diego and has spent the several last years working on improving the digital channels of big businesses and small disrupters. His current projects include an awesome designer playing cards company called Theory11 and several local auto dealerships around the country, such as Spokane Audi.