Google’s search ad platform, AdWords, remains a powerful digital marketing channel and the internet behemoth’s largest source of revenue.
Lightpost Digital CEO Jimmy Hendricks visited the AMA San Diego podcast studio to share his experience building, optimizing and managing AdWords campaigns. We covered keyword research, targeting, budgets, bid strategies, testing, landing page optimization and more.
Listen in to hear the actionable strategies and real-world examples he brought to the show.
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