Blogging: Great Content Starts With Why
All too often I come across companies that want to start blogging because they hear it’s a great way to increase inbound leads via search and social. Because many of these companies don’t have...
Blog
Are you a member of the San Diego AMA ecosystem with a custom piece of content you’d like to post here? We publish original articles from our volunteers, members, sponsors and speakers. If you’re interested, tell us about your topic and target audience before you submit: content [at] sdama.org.
Advertising Secret Weapon: Negative Preparation. Are You Using It?
Are you using Negative Preparation to enhance your advertising creative/results? Most people have never heard of Negative Preparation. I learned about it a while ago from Dan Kennedy, direct marketing guru. I’d like to...
Neuromarketing: The Devil is in the Details
Neuromarketing is a new field that may employ measurement of any one of several kinds of brain activity in response to marketing stimuli like television or print advertisements. Such measures may estimate depth of...
Rebrands – Why Most Garner Lackluster Results
by Frank Cowell on 5.2.2013 Rebrands. I have a love/don’t love relationship with them. I love to see brands commit to staying fresh and relevant; making changes for the better, getting back in alignment...
Is The Low Price Leader Strategy Dead?
by Todd Cooper on 3.27.2013 Lowering the cost of a product has been a powerful sales strategy over the years, but do consumers really only care about cheaper stuff? The standard belief has been...
5 Ways to Free Your Mind During Brand Development
Frank Cowell of elevator Agency on 3.7.2013 When doing brand development, whether for a new brand or a brand refresh, it’s important to get yourself in the right frame of mind in order to...
Testing The Marketing Water, Look Before You Leap
Most marketers know the value of advertising pre-testing. Pre-testing is the testing of a questionnaire, advertisement on respondents selected from the target market before using it in a full-scale research study, campaign (Def). Advertising...
So You Own a Domain Name? Here’s How It All Works
by Joseph Freeman on 2.19.2013 There was a time not so long ago when terms like “domain name”, “A Record”, “server”, and “DNS” were reserved for IT departments, poorly designed chatrooms, and the occasional...
Six Tips to Maximize Your Segmentation ROI
Shrewd marketers segment their existing and/or potential customers to maximize their return on investment (ROI). We all know we cannot sell our product or service to everyone. Trying to do so is a costly...
“I Don’t Want to Listen to You, But I’ll Listen to Your Stories.”
Find the stories in your organization. Then turn them into marketing content. The biggest problems around creating new, interesting content are: Finding time to do it consistently. Finding talent to do it “magnetically.” Finding...
