TELL US ABOUT YOUR COMPANY:
Experts in marketing research and predictive analytics, Q2 Insights delivers insights vital to strategic and tactical brand decisions. We offer big agency talent with a small agency personal touch. We also blend cutting-edge facilitation of innovation workshops with a full-spectrum of research methodologies — all totally customized to your goals and in a manner that delivers actionable results for your brands success.
WHY DOES YOUR COMPANY PARTNER WITH AMA SAN DIEGO?
AMA San Diego works hard to “give back” to their sponsors in numerous ways. This said, my general feeling about sponsorship is that it gets your brand through the top of the sales funnel. If you invest in sponsorship it is necessary to put in a little work to take advantage of all the opportunities offered.
WHAT IS YOUR FAVORITE BRAND?
I absolutely love Mercedes Benz as it is a brand that not only has amazing vehicles but they truly take wonderful care of you as a customer. They really understand their target market. Top-of-mind sentiments that Mercedes Benz brings to mind include: pampered, special, spoiled, smart for selecting a very safe and well-engineered vehicle, having a guilty pleasure, and confident that the brand will take care of me.
WHAT IS YOUR FAVORITE QUOTE?
As a researcher, I can really relate to this quote: “The important thing is not to stop questioning. Curiosity has its own reason for existing.”– Albert Einstein
WHAT BUSINESS FIGURE INSPIRES YOU?
Emma Gonzalez is not yet a business figure but I have to say that she is one of the most inspiring figures of today. She and the other student leaders from Marjory Stoneman Douglas High have channeled their tremendous grief and anger into action and a force for good, showing maturity well beyond their years. Emma’s six minutes and 20 seconds of “the loudest silence in the history of US social protest” was “heard” loud and clear all over the world and will likely continue to reverberate for years to come. It was an extremely powerful way of “breaking through the noise.”
WHAT DO YOU LOVE ABOUT AMA SAN DIEGO?
All the hours I have volunteered with AMA San Diego have been rewarded in spades. First and foremost, I love the friends and business connections I have made through AMA San Diego. I also love how much I have learned and continue to learn about marketing. I have the great privilege of being the lead researcher on the multi-year AMA San Diego State of Marketing Study. 2018 is the second year of the study. Not only do I feel like I am doing a Master’s degree in Marketing, but I also have the unique opportunity to spend 30 minutes interviewing a variety of San Diego’s marketing luminaries.